Get FitTogether

Helping new members to fall in love with fitness

Industry

• Getting more people moving more often

• Attracting deconditioned, overweight non-exercisers to try our clubs

• Establishing exercise habits

• Making exercise ‘stickable’

• Reducing the cost of sales by reducing the rate of attrition

• Increasing attendance

Challenges

What do people want when they join a fitness facility?

It’s never a question of can you

but

will you?

Resultsand

Motivation

How good are we really at providing results and motivation to new members?

Reality Check

70 to 80% of low-cost clubs’ members have been a member of a club before… and 50 to 60% of them left their previous gym within 6 months. Their main reason for leaving was due to a low attendance…

Global report on the low-budget segment 2012.

• 1∕3 of members stop attending by month 3 – that’s after an average of just 12 workouts.

• 50% of members stop attending by month 6 – so, if you’re lucky, 24 workouts... spread over a 24-week period!

PENNSYLVANIA STATE UNIVERSITY

Get FitTogether

The Questions

Can we do that using Group Exercise only,

without any other form of exercise or

diet?

Can we get deconditioned adults,

the most resistant type of people to

exercise, back into healthy lifestyles?

25 new fitness

participants, so-called ‘couch potatoes’, between the ages of 25 and 40 years

The ProgramExercise program of 30 weeks

combining various LES MILLS™ GX programs to meet the American College of Sports Medicine’s recommendations

• Cardio - 60 minutes 3 to 4 times per week

• Strength – 8 to 10 strength exercises 2 days per week

• Flexibility exercises once per week

Average BMI of

30

No dietary changes

Cardio = One of either Les Mills' BODYATTACK™; BODYCOMBAT™; BODYSTEP™; BODYVIVE™; RPM™; SH'BAM™.

Participants went through a gradual build up of intensity through a build up of length and frequency of each of the 3 activities.

6 Weeks Familiarization Protocol

CARDIO (per week)

BODYPUMP™ (per week)

BODYFLOW® (per week)

Week 1 20 mins 20 mins (Tracks 1-4) 10 mins (Tracks 1-2)

Week 2 2 x 20 mins 30 mins (Tracks 1-6) 20 mins (Tracks 1-4)

Week 3 2 x 30 mins 30 mins (Tracks 1-6) and 1 x 20 mins (Tracks 1-4)

25 mins (Tracks 1-5)

Week 4 2 x 35 mins and 1 x 20 mins

60 mins (Tracks 1-10) 40 mins (Tracks 1-7)

Week 5 2 x 50 mins and 1 x 20 mins

60 mins (Tracks 1-10) and 1 x 20 mins (Tracks 1-4)

60 mins

Week 6 2 x 60 mins and 1 x 30 mins

1 x 60 mins (Tracks 1-10) and 1 x 40 mins (Tracks 1-7)

60 mins

Next 24 WeeksCARDIO

(per week)BODYPUMP™ (per week)

BODYFLOW® (per week)

Weeks 7 - 18

180 mins(3 x 60)

120 mins(2 x 60)

60 mins(1 x 60)

Weeks 19 - 30

240 mins(4 x 60)

120 mins(2 x 60)

60 mins(1 x 60)

What was tested over

the course of the study?

• Cardiovascular fitness, weight, triglycerides, fat and lean tissue percentage, glucose levels, blood pressure, cholesterol, bone density

• Attendance/compliance

• Enjoyment, motivation, interest in class, confidence, attendance and enjoyment were measured

EXPERIMENTAL MEASURES REPORT

Penn State University’s ‘Get Fit Together’ Research Detail

ML/KG/MIN< 30

UNHEALTHY30-34POOR

35-39BELOW

AVERAGE

40-44AVERAGE

45-49ABOVE

AVERAGE

50-54GOOD

>55EXCELLENT

57%

WEEK 0 15 30

ACHIEVED ML/KG/MIN

30 40 47

CARDIOVASCULAR FITNESS

ML/KG/MIN< 60

UNHEALTHY61-72LEAN

73-84IDEAL

85-96AVERAGE

> 97UNHEALTHY

5KG

(11LBS)

WEEK 30 15 0

ACHIEVED ML/KG/MIN 77 89 92

MASS – MEN (178 CM)

ML/KG/MIN< 50

UNHEALTHY51-60LEAN

61-79IDEAL

71-80AVERAGE

> 80UNHEALTHY

3KG

(7LBS)

WEEK 30 15 0

ACHIEVED ML/KG/MIN 77 78 80

MASS – WOMEN (163 CM)

PERCENTAGE < 5UNHEALTHY

6 - 13ATHLETE

14 - 21FITNESS

22 - 29ACCEPTABLE

> 30UNHEALTHY

8%

WEEK 30 15 0

ACHIEVED % 24 28 32

FAT MASS % - MEN

FAT MASS % - WOMEN

PERCENTAGE< 13

UNHEALTHY14 - 21ATHLETE

22 - 29FITNESS

30 - 37ACCEPTABLE

> 38UNHEALTHY

5%

WEEK 3015

0

ACHIEVED % 38 4 43

EXPERIMENTAL MEASURES REPORT

Penn State University’s‘Get Fit Together’ Research Detail

TRIGLYCERIDES

MG/DL<150

NORMAL150-199

BORDERLINE200 -499

HIGH>500

EXTREME

16%

WEEK # 30 15 0

ACHIEVED RATIO

90 95107

RATIO< 3.6LOW

3.6-6.3AVERAGE

6.3-8.0MODERATE

> 8.0HIGH

16%

WEEK # 30 15 0

ACHIEVED RATIO 3.63.9

4.3

MEN – TOTAL CHOLESTEROL

Penn State University’s ‘Get Fit Together’ Research Detail

WOMEN – TOTAL CHOLESTEROL

RATIO< 3.2LOW

3.2-5.0AVERAGE

5.0-6.1MODERATE

> 8.1HIGH

8%

WEEK # 30 15 0

ACHIEVED RATIO 3.2 3.4 3.5

The Results

across its

compliance 99%

weeks30

3 Key Take- outs

You can achieve the desired training effects through Group Exercise only and, you can trust LES MILLSTM programs to be highly effective to provide new members with results and to create exercise ‘stickability’.

Key Take-outs

# 1

Key Take-outs

A mixture of cardio, strength and flexibility is best to prescribe to new members.

# 2

Key Take-outs

# 3

Don’t expect deconditioned people to commit to full-length classes.

Recommend a gradual build up of intensity over the first 6 weeks (length and duration of their workouts).

Tips

Programs

Range

Quality

Intensity

Stickability

Point of Sale

Prescribe a training solution BEFORE presenting the membership options.

Include:

• A needs/goals and availability analysis

• A recommended training solution through the week to achieve their goals

• A plan to build up intensity through length and frequency of workouts over the first 6 weeks.

A simple needs analysis process and form

Get Fit

Together

Instructors

Transform from ‘no pain, no

gain’ to ‘step by step’

Sort the logistics

Connect and encourage

MarketingExisting clients

Referrals

Email, website

Facebook and social

media

Get Fit Together pack

TakeAction