how can you use social media to promote next gen events? · 89% more favorites and 150% more...
TRANSCRIPT
How Can You Use Social Media
to Promote Next Gen Events?
Agenda
• How ICSC uses Social Media
• Digital Marketing Plans for Events
• How You Can Use Social Media for
Next Gen Events
• Best Practices For Using Social
Media
How ICSC uses
Social Media
Educate & Inform
• Late Night Rule
Growth
0
20000
40000
60000
80000
100000
120000
Followers
Followers
Share photos & updates from
events
LIVE! Tweeting
Hashtag everywhere!
Don’t forget to say Thank you
ICSC Digital
Marketing Plan
Digital Marketing Plans Events on Social Media include:
1. Whistler Conference
2. Caribbean Conference
3. Mid-Atlantic Conference & Deal Making
4. ICSC University of Shopping Centers
5. Monterey Idea Exchange
6. Open Air-Summit
7. Carolinas Idea Exchange
8. JTR School for Professional Development
9. European Conference
10. RECon Latin America
11. RECon
12. New England Idea Exchange
13. Next Gen National Conference
14. PA/NJ/Del Idea Exchange
15. Canada Convention
16. Western Division Conference
17. NOI + Conference
18. MOCIAL Conference
19. Chicago Deal Making
20. Hispanic Markets National Conference
21. US Shopping Center Law Conference
22. Southeast Conference
23. Texas Conference
24. New York National Conference & Deal Making
Digital Marketing Plans
• For major ICSC events the New Media
Department produces Social Media
Marketing Plans to organize the
promotion of events on Social Media.
• These plans are sent to meeting
planners months in advance with notice
of what is needed from them to promote
their events on ICSC’s Social Media
platforms.
• Meeting Planners are given a due date
for when information is needed to ensure
the event is promoted on Social Media.
Digital Marketing Plans
Video Testimonials:
• No more than 30-seconds
• In landscape mode at 16x9 ratio
• No background noise
• Be clear and enthusiastic for the event
Blog Q&A:
• Used to introduce attendees to event
speakers
• Must include High-Res photo of the speaker
Digital Marketing Plans
Photos during the event:
• Send photos live during the event to
[email protected], [email protected] and
• Photos appear on Twitter and Instagram as
well as in photo galleries on Facebook or
Google+ after the event.
How Can You Use Social Media
to Promote Next Gen Events?
Official Hashtag
The official hashtag for the
ICSC Next Generation Program is…
#ICSCNextGen Use this hashtag when talking about
any local Next Generation event,
and be sure to tag @ICSC too!
Next Gen Conference
#NextGenConf is the official hashtag for the annual
National Next Generation Conference
This year being held in Philadelphia
Social Media
• Best way to promote your Next Gen Event
is to talk about it on Social Media
– Start a discussion in the ICSC LinkedIn Group
about the event.
– The ICSC LinkedIn group has over 41,000
members.
Social Media
• Talk about it on Twitter
– Use the Next Gen Hashtag - #ICSCNextGen
– Tag @ICSC – so we can RT
– Don’t ask to register, Tell us why we should go
– Tweet often, it is not a one-and-done
Social Media
• Tweet from your personal accounts, not
just company accounts
– People like to hear from real people not
companies on social.
Social Media
• Get your presenters to tweet too!
Social Media
• Share photos of the
event as it happens
– Post on Twitter using
#ICSCNextGen
Hashtag
• Tweets with images
18% more clicks,
89% more favorites
and 150% more
retweets.
Best Practices
Best Practices
• Don’t be an egghead
– Put a profile photo
• Don’t be a robot
– There is a reason it is called Social Media
– People want to know who you are, it is not just about work
• Why should they follow you?
– Share what interests you
– Share interesting articles, videos and photos
Best Practices
• Educate, don’t sell
– Don’t try to be a salesman on social
– Never use the “R-Word,” Give them a reason
to register or buy
– Educate them on how it benefits them.
• Use hashtags!
– If you’re on Twitter, Instagram or Google+ be
sure to use hashtags to catalog your posts
How to use a hashtag
• What is a hashtag?
– A hashtag is how we categorize topics on
social media. For example #ICSC
• How to use a hashtag.
Personal vs for a brand
• On your personal accounts
– Share your own opinions
• But be careful
• You are still responsible for what you post
Personal vs for a brand
• Don’t post anything controversial on your
brand’s account
Personal vs for a brand
• Be careful of current events
Influencers
• What is an influencer?
– An influencer is someone that a large portion
of your audience follows. Influencers have a
certain level of credibility online and off.
• Work with influencers to help get the word
out
• They lend credibility to your brand
• They can be anyone!
Influencers
Any Questions?