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TRANSCRIPT
How CERN deals with high visibilityAntonella Del Rosso
on behalf of CERN Communication Group
Rome, 3 July 2009
Outline
• what is “high” visibility?• which topics bring visibility?• who is behind the scenes?• what’s next?
10 September:• 450 broadcasters
• 2500 transmissions
• 91 stand-ups
• Audience in hundreds of millions
The consciousness of the entire human race jumps into the future for a period of two minutes.
FAQs:
•LHC cost: is it worth it?•LHC schedule: who’s to blame?
Faces from the Communication groupJournalists Web
Head of Communication
Relations with host-states
Internal communication
CERN’s communication landscape
CERNCERN’’s Communication landscapes Communication landscapeCommunication groupCommunication group Education groupEducation group
The ExperimentsThe Experiments
EPPCNEPPCN
85 nationalities85 nationalitiesSix observer Six observer statesstates
>500 institutions>500 institutions
EPPOGEPPOG InterActionInterAction
ILCILC