Are You a Truly Digital Organisation?A truly digital organisation can answer yes to these fundamental questions:

1. Customer/Citizen ¡ Our operating model puts our customers’

needs at the very centre of how we design and evolve our products and services

¡ Our digital and physical customer channels provide a unified experience, effectively balancing performance and cost

¡ We recognise customer loyalty and recommendations as a key enabler for future success

2. Employees ¡ Information is available to our employees

to provide helpful and timely support throughout the consumer life cycle

¡ Our employees have the ability to work productively and share knowledge within and outside our organisation

¡ We foster a culture allowing our employees to propose innovations and welcome rapid trialling of new initiatives

3. Operations ¡ We manage our product mix across

distribution channels, optimising sale price ¡ Our production and distribution channels

provide us with the ability to fulfil our customers’ needs - providing a seamless end-to-end service

¡ We are able to rapidly identify, predict and assess key areas of operational improvements

4. Environment ¡ We understand the external environment

within which our customers interact, providing valuable insight into their existing and future needs

5. Collaboration ¡ Our employees have the tools to

collaborate internally and externally with third-parties to increase our revenue and improve operating costs

¡ We are prepared to make radical changes to integrate business process and invest in supply chain relationships

¡ We have a single view of our customers across our supply chain

Why Society Demands DigitalNew millennials and digital natives ¡ Customers expect their experience to be

seamless and consistent - whatever the channel they choose to interact with you

Centennials ¡ Lorem ipsum dolor sit amet, consectetur

adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Future Cities ¡ With the urban population expected

to double by 2050, the digital cities of the future will surface information that companies will be able to tap into to improve efficiency, reduce costs and enhance services.

Single living & sharing economy ¡ Consumers increasingly want more

flexible services, consumed in a way that’s convenient to them. They are more likely to spot trends faster, and to share ideas and products with their friends.

Expert consumers ¡ Customers increasigly expect to access

services and information via digital channels anytime and anywhere. With the blurring of online and offline worlds, they are looking for a seamless experience, where they are still seen as a person.

Connected Lives ¡ Customers now live most of their lives

online, connected to information and their social networks.

Wellbeing Revolution ¡ Fresh food, ethical living and a rise in

concern over junk culture have created a wellbeing agenda that companies need to address to survive.

How CGI Can Help You TransformAt CGI, we help companies redesign their future, transforming their culture and technology for a digital world. We focus on four strategic areas:

Digital StrategyWe can create a digital strategy and roadmap, to give you a concreate path forward.

¡ Business outcome focused to ensure tangible capabilities are created and drive growth/cost effective operations

¡ Business value focused to ensure financial returns are achieved

¡ Hypothesis driven to ensure rapid testing of options

¡ Connecting business strategy through information to ensure the correct solutions are defined and established

Digital Customer Experience Our customer experience experts can help you put the customer at the heart of your operations.

¡ Become truly customer centric ¡ Satisfy customers, whilst driving operational

effectiveness, efficiency and value ¡ Deliver enjoyable, exciting experiences that

meet high customer expectations ¡ Increase loyalty, retention and value against

new digitally agile competitors ¡ Deliver holistic and intuitive experiences

irrespective as to how, where or when individuals choose to interact

¡ Address the blurring processes of lead generation, marketing, sales and service

¡ Build trusted relationships, whilst respecting privacy

Digital deliveryWe go beyond designing the scope - we’re trusted to deliver the journey.

¡ We’re focused on delivering as much value as possible – as soon as possible

¡ We ensuring every phase has a positive customer impact

¡ We balance fast delivery with the delivery of shareable platforms

¡ Efficient and effective governance through stage gate control and quick exception escalation.

¡ A single plan that is developed together across all stakeholders

¡ Outcome (product) based planning and clear communication of risks, issues and status.

Digital InsightDoes your business have the critical information it needs to transform?

¡ Business outcome focused to ensure tangible capabilities are created to drive growth/cost operations and management

¡ Data is Governed to allow for the right quality data to provide the information and insights needed to action successful business decisions

¡ Data is modelled to support the business processes that are needed to deliver the necessary campaign management solutions

¡ Analytical and Intelligence solutions deliver agile insights that are then tested fast or engineered into re-usable assets

¡ Information and Data is displayed and presented in clear easy to use solutions that allow for interrogation in a secure environment

¡ Information and Data and its quality is governed and owned by the business. IT enable and deliver the capabilities to present that asset

Transforming for a Digital WorldToday more than ever, companies are asking:

“How can we transform to become competitive in this digital world?”

People, whether they are customers, citizens or employees, increasingly expect a simple, fast and streamlined experience.

Meanwhile, the price of computing, connectivity and devices is falling all the time, creating opportunities to use technology in new ways.

It’s causing entire industries and sectors to shape their future. Companies are changing the way they develop, deliver, market and support their products and services.

To be successful, digital transformation needs to have a clear focus on value. It also needs to be based upon insight and experience. At CGI, we have a way to help you solve this challenge.

Get in touch at steve.j.evans@cgi.com

Digital journey of a customer

DigitalBusiness

ExistingBusiness Awareness

Recognition

Digital journey of a customer

Insight

Experience

Strategy

Roadmap

Platform & deliver

Value

Decisions are made in real-time, using data-driven insightsProcesses are automatedEmployees can collaborate with each other –�and external partnersThe customer at the heart of the organisation

Technology is bolted on to the existing operating modelChange is approached in a fragmented wayNobody is driving the transformation from the top

“How does digitalisation threaten my company?

What are the next concrete steps?”

To be successful, digital transformation needs to have a clear focus on value. It also needs to be based upon insight and experience. At CGI, we have a way to help you solve this challenge.

“Do I have the criticalinformation I need to

achieve my ambitions?”

“How are digital technologies disrupting

business models in my industry?”

“What value will developing and executing a digital strategy deliver

to my bottom line?”

“How can I approach this as a joined-up strategy, rather than a series of

ad-hoc projects?”

“How can I deliver as much value as possible, so every phase has a positive

customer impact?”

“Do I know what my customers and people, so I can put them at the heart

of my business?”

“How can I develop a clear business case that

spells out the value up front?”