how chatbots will overtake the app in 2017
TRANSCRIPT
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THE CHATBOT
HAS LANDED.
@jkriggins #apidays
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Will the Chatbot be the death of the app?
cartoon by mimoso kawase
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“The conversation is the command
line (CLI) of tomorrow.” Daniel Harvey,
experience designer
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The near future of the Internet of Things has us having conversations with inanimate, yet increasingly animated objects
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Conversational Interface:no click, no swipeintuitive, reactionarycontextualanticipating
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Top Six Most Used Apps1. KakaoTalk2. WhatsApp3. WeChat4. VK5. Line6. Viber
1-4 together are more than all social media usage
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Facebook MessengerMore more than 1 billion users
Snapchat60 million users in U.S. & Canada
WhatsApp7 million messages in 2015
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We spend ten hours a day on Slack
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Chatbots are built into our communication flow in apps we use most.
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Facebook Ads are WAY more successful than AdWords or Bing because we let our guards down.
Retargeting ads are based on what we looked at before. Chatbot ads are what we’re talking about now.
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“It used to be that all software expands until it includes messaging.
Now all messaging expands until it
includes software.” Benedict Evans,
Andersson-Horowitz
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Chatbots + Messenger Apps= Blisscontinuous + asynchronousmore intimatecloud-basedcheapermore efficienteverything is integrated together
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61% of consumers look at Chatbots as the future.
2017 will be the Year of the Chatbot…and the Rooster.
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The Chatbot is the Trojan
Horse for AI.
Chatbots will test AI at scale. Machine learning & natural language processing will drive continuous improvement.
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Facebook MessengerIn just 6 months, 30,000 chatbots
PandorabotsHelped create more than 285,000
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Forget Big Data.Forget AI. Chatbots will climb Plateau of Productivity the they start making money.
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Customer Service (a super resource-intensive department with low ROI)29% cut on staff now (85% in 3 years)almost half as much call time43% consumers would prefer to only talk to chatbotstake care of the basicsfaster response timesautomate repetition > more innovationno need to build an app!
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Payment Services (make easier to pay you, less cart abandonment)WeChatFacebook Messenger
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Workplace Productivityall in one placeuniting communication and productivityboth bot-first and bot extensions of existing softwarefaster onboarding (like Slackbot)
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THE CHATBOT
HAS LANDED.
@jkriggins #apidays