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    CHAMBERS & PARTNERS

    L E G A L P U B L I S H E R S

    The Chambers GuidesHow clients use them

    The Chambers Guides to the

    Worlds Leading Lawyers

    www.ChambersandPartners.com

    INSIDE

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    THE

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    byInterna

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    Counsel

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    In a legal marketing world that is literally awash in gratuitous

    and duplicative listings, pay-for-plays, unresearched ratings,

    rankings and scams over 900 at last count there are

    innumerable ways for lawyers and marketing departments to

    waste their time and money. Amid the confusion and noise,

    there are only a few islands of sanity and dependability left.

    Among those, Chambers & Partners stands out for its

    comprehensive view of the marketplace, depth and quality ofresearch, and commitment to reporting integrity. To be sure,

    there is time and effort involved in our commitment to

    Chambers, but this is work that both our attorneys and

    marketers undertake willingly because Chambers commands

    clout and credibility with key clients.

    Mark P. Messing , Chief Marketing/Business

    Development Officer, Weil, Gotshal & Manges LLP

    Seldom are rating services and surveys of lawyer reputations

    taken seriously by current or prospective clients, with one

    significant exception Chambers. We have discovered that a

    Chambers recognition is valued by both our clients and ourfellow attorneys as a mark of informed distinction that gives us

    instant credibility and respect.

    Bruce Culpepper, Akerman Senterfitt

    1HOW CLIENTS USE CHAMBERS

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    2HOW CLIENTS USE CHAMBERS

    Chambers & Partners

    Legal 500

    Martindale-Hubbell

    Practical Law Company

    Whos Who Legal

    chambers shown to leadin recent survey

    An independent journal, International In-House Counsel,

    conducted a survey in September 2008 of over 20,000 in-house

    counsel from around the world. They were asked: If you use

    directories to identify law firms/individuals, which one/s

    do you use?

    Their answers gave Chambers an astounding lead.

    Chambers & Partners ....................................................51%

    Legal 500 ......................................................................22%

    Martindale-Hubbell ......................................................14%

    Practical Law Company ..................................................7%

    Whos Who Legal............................................................6%

    These figures are reproduced from the International In-houseCounsel Journal. For full results see Table 6 at their website:

    www.iicj.net/lawfirmselectionandmanagementsurveyresults.htm

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    chambers is a reliable andrespected source

    The Chambers brand is well-known amongst clients, many of

    whom are familiar with our research. They know how thorough it

    is, and therefore trust us as a reliable source. I used Chambers to

    find the lawyer for a major transaction, said one UK chief

    executive. I consulted Chambers, did a few background calls with

    bankers and then cold-called the lawyer in question. Chambers

    was how they got the work.The general counsel of a major UK football team remarked to our

    researchers: I now rely on Chambers as my primary reference guide.

    This is because the guidance matches my own experience of particular

    lawyers and firms.

    N OTHER CLIENT COMMENTS:

    Chambers UK is an invaluable guide for both professional and lay

    people alike. It can be used from a local or national perspective.

    Peter Camponi, General Counsel, Von Roll Isola

    The descriptions are helpful, and I am familiar with the discipline

    used in making assessments. This gives me confidence that this

    resource is better than others that are less rigorous in theirrankings.

    John McCall, Executive Vice President, General Counsel &

    Corporate Secretary E.ON

    HOW CLIENTS USE CHAMBERS3

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    4HOW CLIENTS USE CHAMBERS

    The first place to go when searching out reliable information on a

    law firm.

    Philip A. Ramsell, Head of Legal EMEA, Mercer

    Chambers & Partners is my best reference to firms and lawyers

    around the world. They seem to get it right and I trust their

    judgment.

    John Dickens, Alberto Culver

    I find [the Chambers Guides] useful and very much right on point.

    Joseph Finn, Founding Partner,

    Finn, Warnke & Gayton

    I think that lawyers rely on Chambers because of the process

    they go through to take the time to speak to people. It gives the

    publication real substance. Looking at my area I believe that its

    accurate many, many good lawyers get listed in Chambers.

    Jill Harrison, Assistant General Counsel

    W.L. Gore & Associates, Inc

    Its useful because the reviews come from clients and itsanonymous, so theres no benefit to plug anyone. Its very helpful.

    William Bonn, Senior Managing Director & General Counsel

    Beacon Capital Partners

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    how do clients use chambers?

    Many clients use the rankings, editorial and profiles of firms to

    find lawyers. The head of legal at a global bank in London told us:

    I use Chambers all the time as it is a useful guide in identifying

    specialists through both the rankings and the profiles.

    Solicitors also find Chambers a useful source for finding

    barristers. One London lawyer commented: I use Chambers when

    looking for barristers dealing with matters outside my usual

    geographic or practice area.

    N FURTHER COMMENTS

    Chambers UK occupies a useful position in my library. I am

    especially impressed by the profiles of particular specialists at

    each firm. These enable me to pinpoint the individuals I can best

    approach for my professional training purposes.

    Matthew Hutton, Chartered Tax Advisor

    I use Chambers to review what they say about law firms I

    already use, or to get suggestions in jurisdictions where we

    do not already have contacts.

    Matthew Foss, General Counsel,

    Moodys Investors Service Limited

    I use Chambers in several different ways. If I need a lawyer in a

    jurisdiction, I will consult the guide and see what firms and

    individual lawyers are recommended. I also use it generally to see

    HOW CLIENTS USE CHAMBERS5

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    6HOW CLIENTS USE CHAMBERS

    what people are saying about the firms we use and to get a sense

    of whats going on in a particular market.

    Peter Schwartz, Senior Executive Vice President & General

    Counsel, Westfield Corporation Inc

    I would look to Chambers if I wanted to select new firms for

    interview for our panel.

    Maggie Wood, Group Corporate Services Director,

    A2Dominion Group

    I use Chambers when looking at an area of practice that I dont

    normally hire lawyers for more esoteric or specialist practice

    areas mainly.

    David Blue, Ospraie Management LLC

    I have just used the Global Edition to appoint appropriate counsel

    in Brazil but I also use it for other countries. I am very happy with

    the content of the rankings and firms profile information

    contained in the guide.

    Matthias Fenner, Fresenius

    I find Chambers useful when identifying practitioners for largematters.

    Ken Dreifach Linden Lab Inc

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    I use Chambers to find M&A lawyers as part of my role as a deal

    originator and have found it very useful.

    Takahiro (Tom) Kimura, Global M&A

    Osaka Gas Co., Ltd. (Japan)

    Chambers is an invaluable resource for finding law firms outside

    my area of expertise or for confirming my choice of counsel on a

    particular matter.

    Augustine V. ChengManaging Director & Chief Legal Officer

    Arizona Technology Enterprises

    We use Chambers often. We receive two copies our corporate

    department receives one and investment banking uses the other.

    Investment banking uses it to assist in assessing the quality of

    attorneys used by client companies. If a company or prospect comes

    to us represented by an attorney, we want to know who this person

    is, the quality of their effort and how he/she is generally regarded.

    Barry Alpert, Managing Director

    Raymond James & Associates

    The Chambers Guides are incredibly helpful. When EmmisCommunications is looking to enter a new market, either a new

    country or different market in the United States, Chambers is the

    first place I go to find top-quality local counsel. I typically identify

    three or four individual lawyers from the top three Chambers

    HOW CLIENTS USE CHAMBERS7

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    8HOW CLIENTS USE CHAMBERS

    bands and have a conference call with each of them to determine

    who will be the best fit. In most instances, weve hired someone

    from the Chambers book.

    J. Scott Enright

    Senior Vice President, Associate General Counsel and

    Secretary, Emmis Communications Corporation and

    Subsidiaries

    The Chambers Guides are a big thing here in the US. I want togive my appraisal because people look at the Chambers rating.

    John Southern,

    Chief Financial Officer

    CareSouth Health System

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    global coverage

    The guides cover 176 countries around the world and use the same

    research methodology to identify the key law firms in every

    jurisdiction.

    Many clients are not content to rely on the recommendations of

    their existing counsel when entering new jurisdictions. One

    London solicitor, Andrew Peel of Halliwells, told us recently:

    Many clients, despite what others may say, are heavily influenced

    by the rankings and profiles. This is even more apparent asoverseas work is increasing and overseas clients almost wholly rely

    on these sources of information.

    A banker at a leading global bank commented: Chambers is

    really helpful in providing an impartial view of which lawyers to

    instruct in foreign jurisdictions.

    N FURTHER COMMENTS:Usually when finding local lawyers we go through the advice of

    our international counsel unless theyve just got no clue! In

    which case you get out your Chambers Guide and just try and

    work it out.

    Ben OBryan, Director of Equity Derivatives Structuring

    Merrill Lynch (London)

    I use Chambers to find M&A lawyers as part of my role as a deal

    originator and have found it very useful.

    Takahiro (Tom) Kimura, Global M&A

    Osaka Gas Co., Ltd. (Japan)

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    10HOW CLIENTS USE CHAMBERS

    Our legal dept definitely uses the guides when we need to find a

    foreign law firm, and I think the global finance department uses

    them as well. I think they are very useful in guiding us to

    individuals we need for specific work.

    Myung Hee Suh, Korea Development Bank

    In my role as Group Legal Counsel for Ericsson I regularly engage

    legal counsel in a large number of jurisdictions all over the world,

    including developing countries. When I need to engage counsel onshort notice in a jurisdiction where I have no established firm

    contacts or any reliable recommendation to go on, the Chambers

    Guides are an invaluable tool and my first port of call to quickly

    identify suitable counsel candidates for the deal in question, in

    particular in developing countries.

    Hans Swolin, Group Legal Counsel Finance, Insurance and

    M&A Telefonaktiebolaget LM Ericsson

    The Chambers Guides are an invaluable source of up to date

    information regarding legal practitioners in the Asia-Pacific

    Region. With respect to the selection of local-law legal counsel,

    the guide provides good background information with respect to

    potential candidate firms and lawyers.Tim Meaney, Head of Project Finance, Asia-Pacific,

    Global Structured Finance, DZ Bank

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    industry respect

    Lawyers as well as clients use Chambers as a valuable resource.

    A partner at a leading London firm commented: Everybody at my

    firm uses Chambers Directories. I think the key point to make is

    that the research is accurate. We think they do a very good job and

    are certainly the most accurate publication available.

    A barrister recently told us: I use the guides when I am

    instructed by a firm of solicitors for the first time, to see what thosewho know them have to say about their abilities and practice. I

    also use Chambers to find out about counsel whom I am to appear

    against for the first time.

    N FURTHER COMMENTS:

    Yes, I do use Chambers, both in terms of reviews of other firms of

    solicitors, and (mostly) to assist with the selection of appropriate

    counsel. It is the foremost legal directory in the UK.

    Michael Veal, partner, Lester Aldridge

    I use Chambers Guides. I find them an objective and reliable

    index to what you need to know and who you need to know in

    the legal world.Paul Kilcoyne, Barrister, 1 Temple Gardens

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    CHAMBERS & PARTNERS

    L E G A L P U B L I S H E R S

    www.ChambersandPartners.com

    Seldom are rating services and surveys of

    lawyer reputations taken seriously by current

    or prospective clients, with one significant

    exception Chambers. We have discovered that

    a Chambers recognition is valued by both our

    clients and our fellow attorneys as a mark of

    informed distinction that gives us instant

    credibility and respect.

    Bruce Culpepper, Akerman Senterfitt