mar·ket·ing n.The creation and communication of messages, by any means necessary, to persuade a target market. - The Marketing Manifesto
YOU DON’T HAVE TO BE A MARKETER
TO BE GREAT AT MARKETING
August 26th, 2016
Colin KaepernickSits for National Anthem
YOU MIGHTNOT THINK THIS IS MARKETING
BUT...
Example One
Stick to Your Target Message
Kaepernick sticks to his target message aimed at his target audience.
Kaepernick uses the marketing technique of Social Proof.
Like this.
Former NFL player and Green Beret Nate BoyerMet with Colin Kaepernick.
Next game, Kaepernick and Eric Reid kneel to show respect for servicemen and women.
Nate Boyer stands next to them.
Example Three
There's no such thing as bad publicity.
He's STILL the president of Kazakhstan. Back in 2005, He banned Borat!
(Removing his biggest political rival)
Despite the terrible P.R.
Hotels.comReported a +300% increase
For information about Kazakhstan
You might not think it’s Marketing
But it is.
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