how content generates leads ppt
TRANSCRIPT
How Content Generate Leads And Sales
https://www.youtube.com/watch?v=jTQTsaitbOI
The biggest misconception is that content marketing and blogging is the same thing
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Let's know all about why is it necessary todo content marketing
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Perfect Content Marketing is Full Funnel
• To become a customer you have to travel through three stages:
Awareness
Evaluation
Conversion
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• These stages are interlinked with each other
• No one can provide the solution without knowing problem
• Conversion is impossible until the prospect gets evaluated
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Top of The Funnel (TOFU) Content Marketing
• Entertains
• Educates
• Inspires
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You need to make it readable by usingcontent types like:
• Blog posts• Social Media Updates• Infographics• Photographs
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Middle of the Funnel (MOFU)Content Marketing
• Conversion of “problem aware” and “solution aware” prospects into LEADS
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Lead Magnets can be:
• Educational Resources (Case Study, White Paper, etc)
• Useful Resources (Swipe File, Checklist, etc)
• Software Downloads
https://www.youtube.com/watch?v=jTQTsaitbOI
Bottom of the Funnel (BOFU) Content Marketing
• It’s a point of sale time
• Few type of content your new lead need:
• Demos/Free Trials• Customer Stories• Comparison/Spec Sheets
https://www.youtube.com/watch?v=jTQTsaitbOI
Perfect Content Marketing is Intent-Based
• The main ingredient for the perfect content marketing is –“understand present intent” and “predict future intent”
• Create the content “assets” accordingly
https://www.youtube.com/watch?v=jTQTsaitbOI
Perfect Content Marketing is Cross-Channel
• Website/blog• Facebook• Twitter• LinkedIn• Pinterest• YouTube
https://www.youtube.com/watch?v=jTQTsaitbOI
Thank You!!!
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