how conversations make or break your next product launch
Post on 15-Sep-2014
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DESCRIPTION
conversations are the driver of trial for new products. Companies should be more focussing on managing the conversation than managing the product. Managing conversations is crucial for your success.TRANSCRIPT
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@Steven_InSites [email protected]
The Conversation Manager
Prof. Steven Van BelleghemManaging Partner InSites Consulting
How conversations are making or breakingyour next product launch.Prof. Steven Van Belleghem Follow me: @Steven_InSites
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
Public co-creation is possible.Telenet’s Yelo was launched 6 months before the product was final. First users did not have to pay for the product. Telenet just asked for feedback.
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@Steven_InSites [email protected]
Don’t focus on the product.
Focus on the conversationabout the product.
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
4.300.000 YouTube views500.000 Flickr views3.000.000 Twitter impressions50.000 leads for the Fiesta (97% has no
Ford)
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@Steven_InSites [email protected]
“Every brand that takes itself serious, will have a brand community by 2015”Joseph Jaffe
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
6 Rules of participation
Listen
Ask questions
Open
Honest
Personal
Engagement
Thank you!
Sorry...
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@Steven_InSites [email protected]
“Success is going from failure to failure without the loss of enthusiasm”
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
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@Steven_InSites [email protected]
Thank you!
Let’s connect on LinkedIn
Follow me on Twitter @steven_insites
For questions & feedback:[email protected]