how denso employee benefits engagement … · about denso denso is a leading supplier of advanced...
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HOWDENSOEMPLOYEEBENEFITSENGAGEMENTSKYROCKETEDBYOVER6X
JULY25,2018
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AGENDA1. IntroducBontoDenso,theirchallenges,andgoals2. HowDensousedamulB-channelcampaignandbite-sizedcontenttogreatly
increaseengagementwithbenefitsmaterials
BrandyCooperAdvancedBenefitsSpecialist
LynnRutsteinDirector,CommunicaBonStrategy
ChonnaNealAdvancedBenefitsSpecialist
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ABOUTDENSO
DENSOisaleadingsupplierofadvancedautomoBvetechnology,systemsandcomponentsformajorautomakers
NorthAmericanHeadquarters
Southfield,MI
Associates
10,000+
DENSO’svisionisforasaferandmoreeco-friendlyfuturewithfeweraccidents.
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DENSOSPIRIT
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WORKINGATDENSOINTHEU.S.
7 72%
28%
Male Female
54%46%
Corporate Manufacturing
affiliatecompaniesintheU.S.
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BENEFITSCHALLENGES
InconsistentmessagingacrosslocaBonsandjobsites
LowadopBonofprograms Lackofunderstandingaboutbenefits
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DENSO’SGOALS
• Ensurebenefitsmaterialsareengaging,easytounderstand,andinformaBve
• SimplifycommunicaBonsforadiverseworkforce
• ReduceassociateconfusionandquesBonsfieldedbylocalbenefitsteams
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OPENENROLLMENTCAMPAIGN
- October-November
- Channels:Email,newsleder,postcards,benefitswebsite,in-personmeeBngs
- 6messages
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CAMPAIGNTIMING
OpenEnrollmentisComingSoon!
2017
10/12
ReadyforaBenefitsPop
Quiz?
2017
10/17
HowOpenRoadWorks
2017
10/24
HealthPlansareLikePeople
2017
11/6
TakeControlofYourExpenses
2017
11/8
LastCalltoEnrollorMakeChanges!
2017
11/14
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CAMPAIGNEXAMPLES
Postcard
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INTERACTIVECONTENTEXPERIENCE
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INTERACTIVECONTENTEXPERIENCE
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INTERACTIVECONTENTEXPERIENCE
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CONTENTEXAMPLES
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DENSO’SRESULTS
ofassociatesreachedbythecampaigntookacBon54%
6x asmanyemployeesengagedwithbenefitsinformaBonthaninpastyears
PosiBvefeedbackfromemployeesandlocalbenefitsteams
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TIPSFORSUCCESS
• Thinkcarefullyabouttheorderofyourmessagesandthestorytheytellforyouraudience
• Rememberthatyoudon’thavetocommunicateeverythingallatonce!