HOW DID YOU ATTRACT/ADDRESS

YOUR AUDIENCE?

First of all I created a questionnaire using the

website surveymonkey.com. I wanted to find

out what my audience wanted from a music

magazine.

Audience Research

Audience Research

From my questionnaire I found:

The average age of people that I surveyed was 17.

The reasons people are most likely to buy a magazine is

because an artist they like is featured, the price is reason

able and the design is good.

The most popular genres are rock, electronic and hip hop.

Twitter, YouTube and Facebook are the most popular

websites used.

People like to read articles about artist’s or band’s

backstories or personal life and information about band’s or

artist’s tour dates or future albums.

How I used audience research to attract

my audienceI based the content of my

product on the information

gathered from my audience

research.

People said that they like will

buy a magazine if they like

the artist that is featured.

So I made sure that my

magazine had a lot of artists

featured in it and that the

artist’s names are on the

front cover to attract my

audience.

How I used audience research to attract

my audience

My audience said that a reasonable price is important when

deciding whether or not to buy a magazine. So of course I

made sure that my magazine’s price is reasonable at

£2.99.

This was also addressing my audience (young people)

because they may not always have a vast income and

therefore like things to be cheap.

How I used audience research to attract

my audiencePeople also said that a good design would be a reason for

them buying a magazine. Of course this was already an

important aspect in my eyes, but this made me realise how

key the design was in relation to attracting and addressing

the target audience.

I went for simplicity and sophistication. I think my audience

would like to see something easily understandable which

means minimalistic. Something that is stylish but not too ‘in

your face’ or with too much information, bright colour and

effects that are blatantly there to con the reader into buying

the product.

How I used audience research to address

my audience

Social media is a big part of

modern culture, especially with

my young target audience.

Which is why I chose to address

them through the use of the most

popular social networking sites.

I found that young my audience’s favourite genres are rock,

hip hop and electronic. So I focussed mainly on these genres

with GOODMUSIC.

How I used audience research to address

my audienceThe results of the survey told me that people are most interested in information about bands and artists such as back stories, personal life and future tour dates etc. People also said they are interested in posters and competitions.

I took this into account when thinking of cover lines for my front cover and news and features for my contents page.

Front cover

To attract and address my target

audience I used an artist of a

similar age to them. Also she is

an artist that my audience would

like. The pose that she is in

connotates things like humour,

youth, freedom and unorthodox.

These are themes that will attract

my young audience and also

address their wants and needs

from a media product.

Front cover

The bold font and colour of red

used in the masthead symbolised

importance and professionalism.

I wanted to signify these

connotations when attracting my

audience so they would take the

magazine seriously and consider

it to be a legitimate purchasable

product. Therefore the magazine

will get a good reputation and

people will repeatedly buy it.

Double page spread

In the DPS article I addressed

the audience’s want and need for

backstories and information

about artists.

I also addressed the need for

simplicity that I felt was

necessary. As you can see the

layout of the DPS is minimalistic.

There is only text on the first

page which creates a feeling of

sophistication because pictures

or overcrowding is not needed to

convey the information.

Double page spread

Carrying on the simplistic theme

to the second page. I chose to

use two columns with the DPS

because it makes the page look

less crowded.

Again I addressed the

audience’s want for information

about artists by putting

information about the producer.

The audience like the fact that

they have more information

about the story behind the

artist.