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how digital has changed marketing strategy (& how it's changing again)

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Digital Brand Marketing Strategy

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Post on 29-Nov-2014

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Presentation at Croud@Google event

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Page 1: How digital has changed marketing strategy (& how it's changing again)

DigitalBrand

MarketingStrategy

Page 2: How digital has changed marketing strategy (& how it's changing again)

V1 Brand =Product +Personality

Page 3: How digital has changed marketing strategy (& how it's changing again)
Page 4: How digital has changed marketing strategy (& how it's changing again)
Page 5: How digital has changed marketing strategy (& how it's changing again)
Page 6: How digital has changed marketing strategy (& how it's changing again)
Page 7: How digital has changed marketing strategy (& how it's changing again)

V2 Brand = Context

+ Currency

Page 8: How digital has changed marketing strategy (& how it's changing again)
Page 9: How digital has changed marketing strategy (& how it's changing again)
Page 10: How digital has changed marketing strategy (& how it's changing again)
Page 11: How digital has changed marketing strategy (& how it's changing again)
Page 12: How digital has changed marketing strategy (& how it's changing again)
Page 13: How digital has changed marketing strategy (& how it's changing again)

V3 Brand =Application

+ Involvement

Page 14: How digital has changed marketing strategy (& how it's changing again)
Page 15: How digital has changed marketing strategy (& how it's changing again)
Page 16: How digital has changed marketing strategy (& how it's changing again)
Page 17: How digital has changed marketing strategy (& how it's changing again)
Page 18: How digital has changed marketing strategy (& how it's changing again)
Page 19: How digital has changed marketing strategy (& how it's changing again)
Page 20: How digital has changed marketing strategy (& how it's changing again)

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