HUw DIGIIAL MABKEIING IS AFFECTING THE GBUWIH OE SMALL BUSINESS [SMB]O 0° ° WHICH DIGIIAL MABKEIING UPIIUN BESI FII MY SMALL BUSINESS?MUST EFFECTIVE DIGIIAL MABKEIING CHANNELS FOR SMALL BUSINESS ; ; °

Vndeosand photos 17 : : E F b KP. . VVVVVV IF � Tiff; 3%O O

: : In Lmkedln Forum17 Q QEA SItes

: :Z1 ' ' NEED w OI�fIineAdsw/ORC d j� - - AAAAAA A

16 . . ¢- LeadG eration Serv. . 5 Locatm Based Serv

2° ° ° 0: SEaI�CI'1/DISDI 3/Ad: : 9 LocaISEO

25 NE N Blcvgglng: : TWA E U Text Message Ads

34 :5 Or�incvidco: : D �K WebsIte SEO

0 5 1o 15 2o 25 so 35 40 . . TECHNEIECE '0 MobIIeADDsO OI Busmess wuth >1MM In sales I Overall

FACTS AND FIGUBES 0E SMALL BUSINESS AND CUNSUMEB BEHAYIUUB TOWARDS SMB

E E

660� 72° 820 6Iv

UE SMALL BUSINESSES ABE UE GUNSUMEBS TRUST UNLINE UE SMALL BUSINESS UwNEBS RE RERRRE INEERREE USERS RE-MAINIAINING [IR INCREASING REVIEWS AS MUCH AS PEBSUNAL HAVE SAID THEIR MAIN SUUBGE SERRER RRRRUEES RNE,NE_

SPENDS UN UIGIIAL MARKETING. BEGUMMENUAIIUNS EBUM REAL UE NEW BUSINESS IS REFERRALS.

PEOPLE.

440 69 60� 490UE UNLINE SHOPPERS BEGIN BY or I:0NsuMEBs ABE Mont LIKELY I0 UE LUGAL BUSINESS WEBSITES 0rs|1[srA|I10 (;0MPIY wnn BASIC

USING A SEARCH ENGINE. USE A IUCAI BUSINESS IE IT HAS UUN�I HAVE THEIR PHONE USABILITY PRINCIPLES, AND 50% OFINFORMATION AVAILABLE ON A SOCIAL NUMBER ON THEIR SITE QNEINE SALES ARE E()S1 BECAUSE

MEIIIA SITE- YISIIUBS I:AN�I EINU CONTENT.

® E5% 50 I 67°�UE SMB WEBSITES ABE NUI UE SMBS ABE BUILUING MUBILE UE IUCAI SEARCRES RU NUT UE BUSINESSES ARE USING

MUBILE COMPATIBLE AND WILL NOT UPIIMIZEU WEBSITES AT THE UCCUR UN SEARCII ENGINES RUT TREIR WERSITE TU MARKET TUBENDEB SUCCESSFULLY UN MUBILE END UE ZUI3. UN UIRECTURIES ANU ARRS- CUSTUNERS-

DEVICES OR SMART PHONES.

UE CONSUMERS wIIU SEABCH EUB UE PEOPLE SAY THEY [lPEN AN Ur BESPONDENTS USE DESKTOPS on UE SMALL BUSINESSES ABE USING

A TYPE Ur LOCAL BUSINESS UN A EMAIL BECAUSE UE THE SUBJECT LAPTOPS TO ACCESS EMAIL; HUWEVEB, EMAIL IU MARKET IU CUSTUMEBS,

MUBILE DEVICE CALL UB GU T0 LINE. TWIETIIIRIIS IIE TIIIISE UNIIER 30 A NEABLY 25% JUMP EBUM LASTTHAT BUSINESS WITHIN 24 HUUBS. �SE E"E'� SNARE '°"°NES "E �E� YEAB.

PHONES TO ACCESS THEIR EMAIL.

WHAT EOLLOWERS CAN DO FOR WHY DO WE THINK EOLLOWERS HOW DO YOU GET THE RIGHT EXTEND THE BEACH OE YOUR MESSAGEYOUR BUSINESS EXHIBIT THIS BEHAVIOR? EOLLOWERS? BEYOND YOUR EEIEEEIWER BASE

I°~ =I -EULLUWEBS ABE MUBE LIKELY TO PURCHASE 8 5% RE EREERWERS EEEE MRRE ERRREEEER WRR RR SMB GIVE THEM WHAT THEY WANT. 34% INTEBACTED WITH AN SMB AEIEB SEEING AN AD WITH

THEIR TWITTER HANDLE ADVEBTISED.

32% SAID THEY ABE MUBE LIKELY Tl] VISIT AN SMB AEIEB6I% EUIIUW TU INTERACT WIT" SMBS [SNARE IIIEAS ANU SEEING A PBUMIEU TWEET EBUM THEM THAT BELATES Tl] THEIR

RRUVIUE EEEIIRACK] INIEBESIS UB NEEDS.

72% UE FULLUWEBS BEPUBIEU THAT THEY ARE MUBE LIKELY AETER EUEEUWIN5 THEN 73% EULLUw SMBS Tl] GEI UPDATES UN EUIUBE PRODUCTSTl] MAKE A PURCHASE FROM A SMALLER DB MEDIUM BUSINESS

[SMB] THEY EULLUw MUYING EUBWABU.EOLLOWERS ARE MORE LIKELY TO RECOMMEND

/I�ERS AFTER FOLLOWING UR INTERAETING WITH AN SMB UN HIIP:I'I�\I°wII.IIABKEIINGPBUESLUIII�LHABIS/2(J13/II577/HUII�IIIIIIEBEULLUIIEBs�HELP�sIIBs�INEUGBAPHII�?AUBEE:NLIU9IUI3

Twmm HIIP:I�I�IIIIII.sHUPIEYIUM/BLUG/894742I�4�NEIIIIIIIIEB�SIAIs�IU�HELP�YUU�IUBN�EULLUIIEBs�INIU�IUSIUIIEBS�INEUGBAPHIL=AKzz2GLBzSA[iE

30W _ HIIPs:I�/GEILISIEU.UIIG/MALIL/RESUUmEs/UIGIIAL�IIAIIKEIING�UI>IIUNs.HIMLU '3 ENE EIEE SEEN IN RECOMMENDATIONS EEIUM EUEEUW HTTP: BLUGSALIsBUBYPUSI.IUIII'sP�UIGIIAL/ZUIS/08/28/IIUSI�EEEEIIIIE�UIGIIALMABKEIING�IHANNELS�EUB�sIIALL�BUsINEsSEsI�

CIIEAIEU BY: