how disney is putting its magic in digital transformation
TRANSCRIPT
Disney’s Digital Transformation efforts
@dadovanpeteghem @sdwouters
We’re always looking out for companies with great Digital Transformation efforts. Disney is one of the best examples we have seen thus far.
Their leadership, investment in digital, and research & development
are astonishing.
We believe other organizations can learn a lot from what Disney is doing, so sit back, and watch their magic.
Leadership
Bob Iger, the 64 year old CEO (and “CTO”) of Disney since 2005, who has been asked to stay until 2018.
“The riskiest thing you may do is maintain the status quo.”
“Bob Iger is the architect of Disney’s current success, with a proven history of delivering record financial results for the
company quarter after quarter and year after year. Under his tenure, Disney has reached unprecedented creative and
financial heights, driving the stock price to record levels and creating extraordinary value for shareholders. He has
transformed Disney’s culture and empowered its businesses to effectively capitalize on evolving markets and new
technologies, making Disney a company that doesn’t merely embrace change, but leads it.”~Orin C. Smith, independent
lead director of the Disney board.
http://variety.com/2014/biz/news/disney-extends-bob-iger-contract-through-2018-1201319561/
The people on Disney’s board? No strangers to technology!
- Jack Dorsey, co-founder of Twitter & CEO and co-founder of Square (replaced Judy Estrin, former CTO of Cisco) - Sheryl Sandberg, COO of Facebook - John Chen, interim CEO of BlackBerry - Orin Smith, former CEO of Starbucks - Steve Jobs, late CEO of Apple was a member
Disruption “In Our Face” — Iger on Why Disney Needs Tech Heavies on Board More Than Ever
http://recode.net/disney-needs-tech-heavies-on-board-more-than-ever/
Investments in digital
Disney’s has its own Venture Capitalist
program
It is a story built on its legacy
Research & Development
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
We have categorized some of Disney’s initiatives under these metaphors.
These 7 metaphors define the changes and opportunities digital is bringing to the table. We described them in our book on Digital Transformation
http://www.digitaltransformationbook.com
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Imagine a world with increased transparency and higher accountability, with a new form of proximity
and the need for responsiveness…
Transparent communication about all of their research initiatives through YouTube
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House
https://www.youtube.com/user/DisneyResearchHub
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Imagine a world with increased transparency and higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new
rules…
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The PackageInfinity, a video game where the player creates their own video game adventures within the Disney realm.
http://www.nytimes.com/2014/01/18/business/media/disneys-troubled-gaming-unit-finds-success-with-infinity.html
Monolithic vs. atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The PackageA 3D printed bear, personalized by the child. This is a highly scalable self-service model.
http://www.disneyresearch.com/project/printed-teddy-bears/
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Imagine a world with increased transparency and higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new
rules…
… a world in which traditional partners
becomes competitors and where everyone is trying
to by-pass someone else…
Bypassing
Virtualization
Fragmentation of touchpoints
The Frog Bypassing of video editing software & services
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Imagine a world with increased transparency and higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new
rules…
… a world in which traditional partners
becomes competitors and where everyone is trying
to by-pass someone else…
… a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but
also driven by technology…
New gatekeepers
Recommendations
“Good is good enough”
Ambassadorship
The GatekeeperDisney offers its own movie library experience within iTunes, through the Disney Movies Anywhere app
http://techcrunch.com/2014/02/25/disney-movies-anywhere/
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Imagine a world with increased transparency and higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new
rules…
… a world in which traditional partners
becomes competitors and where everyone is trying
to by-pass someone else…
… a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is dominating everything else. Where people have access to everything, everywhere,
every time they want it…
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
Real-time
Turning your smart device into a remote controller for toys and other Internet of Things devices
http://www.disneyresearch.com/project/visible-light-communication/
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
Real-time
A mobile projector that lets you interact with the physical world around you.
http://www.disneyresearch.com/project/hideout/
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Imagine a world with increased transparency and higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new
rules…
… a world in which traditional partners
becomes competitors and where everyone is trying
to by-pass someone else…
… a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is dominating everything else. Where people have access to everything, everywhere,
every time they want it…
… a world in which people want to participate and co-create
the future…
The Participant
Community
Gamification
Collaboration
The power of the crowd
Sharing economy
A gaming community around their game, Infinity, for discussions, challenges, leaderboards and more…
https://infinity.disney.com/community
The Glass House
The Package
The Frog
The GatekeeperThe Traveller
The Participant
The Cyborg
THE WHEEL OF CHANGE
Imagine a world with increased transparency and higher accountability, with a new form of proximity
and the need for responsiveness…
… a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new
rules…
… a world in which traditional partners
becomes competitors and where everyone is trying
to by-pass someone else…
… a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but
also driven by technology…
… a world in which mobile access is dominating everything else. Where people have access to everything, everywhere,
every time they want it…
… a world in which people want to participate and co-create
the future…
… a world in which technology becomes part of everything we
do, where every object (including ourselves) is
connected to the internet.
That is the world we live in today.
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
The $1 Billion MyMagic+ wristband project
• Unprecedented crowd control and data collection through wearable technology.
• Allows you to pay, enter your hotel room, get food delivered at exact locations,…
• With less waiting times and easier logistics, people spend more time on entertainment and consuming.
• Additionally, Disney knows where to deploy its staff, how to personalize your experience in countless ways,…
http://www.bloomberg.com/bw/articles/2014-03-07/disney-bets-1-billion-on-technology-to-track-theme-park-visitors
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
Disney is researching countless other topics in various fields, view them at www.disneyresearch.com
4 Takeaways from Disney
1. The physical age of your leadership does not matter, their mental age does. At Disney the CEO is also the Chief Digital Officer. 2. Your future is digital, so your board
and management should understand it. If necessary, bring in external people.
3. You may not have the budget for a VC program or high-tech research, but the message is to take initiatives so you can keep moving forward.
4. Trendwatching enables you to gather a lot of insights and new ideas. Make sure to develop a solid process to watch what goes on in the market.