how do i know who my ideal customers is
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How Do I Know Who My Ideal Customers Is. We can really get more qualified and targeted leads into their business.TRANSCRIPT
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Your Ideal Customer Blueprint
How Do YouKnow Your Ideal Customer
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3 Key Things You Need to Know About Your Customer
Physical Characteristics1
2 Emotional Characteristics
3 Their Story
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Physical CharacteristicsHow much money they’re earning?
Are they male or are they female?
What age are they?
What they like to do?
Are they the Business Owner, A Manager or an Employee?
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Emotional Characteristics
We don’t just buy on logic. We buy due to emotional reasons. Everything we do is for an emotional reason, whether we realize it or not.You ultimately solve a problem for them.
What emotions are they going through before they buy from you?
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Their Story
You’ve gotten to know your ideal customer as a “profile” now you need to attach a story to create a “person”.
Remember that buyers are individual people, they have lives, there are events occurring in their every day life, there is a story behind them.
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I hope that served youI hope that served you
Carl Taylor
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