how do media affect import automotive culture? armin h. ausejo com538 december 6, 2004
Post on 21-Dec-2015
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How do media affect Import Automotive Culture?
Armin H. Ausejo
COM538
December 6, 2004
Why study Import Automotive Culture?
Personal interest Rising market Negative stereotypes
Topics to be discussed
Cultivation Analysis Theory
Movies
Video games
News
Future of Import Automotive Culture
Cultivation Analysis Theory
Gerbner and Gross found that portrayal of television crime greatly differed from actual crime statistics
Used to relate to media portrayal of Import Automotive Culture
Movies
Early car-related movies such as “Herbie the Lovebug,” “Bullit,” and “American Graffiti” glorified carsNewer car-related movies glorify illegal activity such as street racing and car theftThus, movie portrayal differs greatly from reality, for example…
Video games
Gran Turismo in 1998 dubbed itself “The Real Driving Simulator”Created the most realistic driving experience to date in terms of drivable cars and physicsActually goes against Cultivation Analysis since it was received as being as close to reality as possible
News
News media concentrates on illegal activity involving Import Automotive Culture, such as street racing, car theft, and insurance fraud
Personal interviews revealed that those within Import Automotive Culture felt the media was negatively biased
Television media has covered street racing within Import Automotive Culture since its infancy in the mid-1990s
Future of Import Automotive Culture
Growing aftermarket parts industryExpansion in sanctioned racingNew imports geared toward youthPerpetuation of negative stereotypes?
In conclusion…
Cultivation Analysis Theory
Movies
Video games
News
Future of Import Automotive Culture
Media indeed affects Import Automotive Culture