how do we compare to mark vii?
DESCRIPTION
How do we compare to Mark VII?. We are only $4059 more then Mark VII’s cheapo model. We are $6548 less than Mark VII’s GT500 models!. We are $27,928 less than Mark VII’s best model!. Selling against the GT300. Mark VII discriminates against Duallies owners…also against being tall. - PowerPoint PPT PresentationTRANSCRIPT
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How do we compare to Mark VII?
US2001OHD GT300 GT500 GT700Base unit with undercar and in bay sign 54,360.00$ 51,842.00$ 62,449.00$ 93,642.00$ Under car 2,280.00$ 2,247.00$ 2,247.00$ StandardTwo Step Presoak 930.00$ 1,672.00$ 1,672.00$ 1,672.00$ Tri Foam 4,550.00$ 5,079.00$ 5,079.00$ StandardFrost Protection 2,115.00$ 2,299.00$ 2,299.00$ 2,299.00$ Spot Free 930.00$ 1,076.00$ 1,076.00$ StandardClear Coat 930.00$ 1,411.00$ 1,411.00$ StandardOn board heat 2,415.00$ Standard Standard StandardStand Alone Dry w timer 17,885.00$ 16,710.00$ 16,710.00$ 16,710.00$
86,395.00$ 82,336.00$ 92,943.00$ 114,323.00$
Mark VII
We are only $4059 more then Mark VII’s cheapo model. We are $6548 less than Mark VII’s GT500 models!We are $27,928 less than Mark VII’s best model!
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Selling against the GT300
Mark VII discriminates against Duallies owners…also against being tall. (84” height, must buy Dually option for $2k and give up wheel scrub option)
A slow/low volume machine.“If you have a low-to-mid volume site…the
GT-300 is for you”…Mark VII web site. This machine takes 2:40 even when there is
no dwell time…see the web site video.
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Selling against the GT500
Sell price…you start out with a $6,500 head start.
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Selling against the GT500
Two HP Pump with one year warranties.
MARK VII 500GT US2001OHDNumber of pumps 2 1Avg yrs between rebuild 5 10Cost to rebuild $500 $500Ten Year Time Period 10 10
Total Cost Over 10 years $2,000 $500
Best Case: Mark VII’s pump maintenance cost will be 4 – 5 times higher over the life of the machine
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Selling against the 700 GT
$28,000.00 higher price…4,600 cars just to get to breakeven on revenue….why say more!
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Do the math….dispel the myth!
Touch Free GT 500 Express $0.496 $0.511Deluxe $0.505 $0.535Works $0.996 $0.965Average $0.666 $0.670
Cost per wash comparison
The Myth: High Impact Costs More than High Pressure
The Math:The Math:
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Price Comparison - PDQ
US2001 OHD with Slim Line Dryer is $9,860 more than a M5 quoted price
US2001 OHD with Slim Line Dryer is $14,451 less than a G5’s quoted price
US2001OHD M5 G5Base unit with undercar and in bay sign 56,965.00$ 49,995.00$ 72,250.00$ Tri Foam 4,550.00$ 3,400.00$ 3,429.00$ Frost Protection 2,115.00$ 500.00$ 4,096.00$ Spot Free 930.00$ 1,900.00$ 1,063.00$ On board heat 2,415.00$ 2,900.00$ 2,171.00$ 8 segment sign 1,695.00$ 1,750.00$ 1,750.00$ Stand Alone Dry w timer 17,885.00$ 16,250.00$ 16,250.00$
86,555.00$ 76,695.00$ 101,009.00$
PDQ
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How do you sell against the M5?
Slippery when wet…old style tire drive.
A Halo will cost you…an extra $2000…without it you’ll have slow times.
Fear of heights…nothing over 84”.
The big loop…poor driver side arm positioning
High Pressure/Standard nozzles. Chemical Dumping…
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How do you sell against the M5?
US2001OHD PDQ 4000/M5Express $0.359 $0.329Deluxe $0.507 $0.526Works $0.996 $0.950Average $0.621 $0.602
Cost per wash comparison
Do the Math…figure in the extra cost of the PDQ unit dumping chemicals and there is no difference!
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How do you sell against the G5?
The quoted price on a G5 is $14,000 higher than a US2001OHD?
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Do the math….dispel the myth!
The Myth: G5’s have super low operating cost…you can therefore afford to spend the extra $ up front.
$14,000 higher price/.186 (if 30% of Ryko’s water and electric cost per wash)
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US2001OHD Wizard 6500Base unit with undercar and in bay sign 56,965.00$ 62,994.00$ Tri Foam 4,550.00$ 4,093.00$ Two Step Presoak 930.00$ 1,822.00$ Spot Free 930.00$ 1,111.00$ On board heat 2,415.00$ 1,960.00$ 8 segment sign 1,695.00$ 1,895.00$ Stand Alone Dry w timer or OBD 17,885.00$ 17,590.00$
85,370.00$ 91,465.00$
WATER WIZARD
Price Comparison – Water Wizard
US2001 OHD with Slim Line Dryer is $6,095 less than the Wizard’s price.
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How do you sell against Water Wizard?
Once again you start out with an advantage…. $6k price advantage.
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How do you sell against Water Wizard?
Touch Free Water Wizard Express $0.496 $0.509Deluxe $0.505 $0.525Works $0.726 $0.721Average $0.576 $0.585
Cost per wash comparison
The number speaks for itself….plus you get the advantages of high impact.
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How do you sell against Water Wizard?
No Dually option without spending $1,100
steel rails vs stainless rails84” height restriction