how do we find out about new music? check out nick andrew staver image source:
TRANSCRIPT
How do we find out about new Music?
CHECK OUTNICK
ANDREW STAVER
Image Source: http://www.flickr.com/photos/paulcross/5819125499/sizes/m/in/photostream/http://www.flickr.com/photos/otto-yamamoto/3090796877/sizes/m/in/photostream/
CHECK OUTNICK
ANDREW STAVER
How do we actually find the music & the bands?
Nick Andrew Staver
92% of Online Adults Use Search Engines to Find Information
Source: http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx
Website
Nick Andrew Staver
CONTROL YOUR ONLINE BRANDING
USE SOCIAL MEDIA EFFECTIVELYMAKE NEW FRIENDSENGAGE FRIENDS
GENERATE POSITIVE DIGITAL WORD OF MOUTH
SPREAD YOUR BRAND
GROW YOUR FAN BASE
GENERATE MORE REVENUE
Tony Diehl | CEO / Founder
Successful independent entrepreneur since 2003
Manager for original independent rock band Ledbetter Heights
Assistant business director & live music coordinator for The Thought Lot Contemporary Arts Center
Manager for Philadelphia Blues Musician Nick Andrew Staver
Enjoy helping entrepreneurs & businesses leverage the Internet to market & grow their business
TODAY: Online Branding & Social Media
Choosing a NameCompletely Original
Wide open & no competing terms on Google Search
Mad Men – Reggae / Funk / Hip-Hop – Carlisle, PA
Easy to Remember & Spell
“You HAVE to check out Small Town Titans”
“You HAVE to check out Dysfunnnkzhunil Fred”
No Funny Characters
C@$H TOWN REBEL$$$
PAN.A.CE.A
Website & Blog
Free Online Music Distribution Sites
Social Media Profiles
EVERYONE is on Social Media
Smoke Signals
Prefer Primitive Forms of Communications
People Who Do Not Use Social Media:
SOURCE: Stat http://www.experian.com/simmons-research/register-2012-digital-marketer.html, iPhone http://www.flickr.com/photos/williamhook/, MacBook http://www.flickr.com/photos/lifeisaprayer/, Smoke Signals http://www.flickr.com/photos/sundve/, Bigfoot http://www.flickr.com/photos/jdhancock/
Can’t Afford It
$$91% of Online Adults
Use Social Media Regularly
Social Media
Simplified
Social Media Simplified
Social Media is Simply a Tool for People to:
Connect Communicate Engage
COME TO MY GIG!!!!!
Welcome to my house…
…please don’t spam me!
COME TO MYGIG!!!
Image Source: http://www.flickr.com/photos/greggoconnell/55488063/
NOSOLICITING
Source: http://www.flickr.com/photos/weidnerapartmenthomes/
Meet my new friends!
Goals of Online Branding& Social Media
Control Your Online Image
Build a Community (MAKE NEW FRIENDS)
Influence Your Community& Make Money
Facebook.com/NickAndrewStaver
Linkedin.com/in/NickAndrewStaver
Twitter.com/NickAStaver
Youtube.com/NickAndrewStaver
NickAndrewStaver.BandCamp.com
Gplus.to/NickAndrewStaver
Control Your Online Image
Be Found In Search Engines
Build a Community Around Your Brand(Make New Friends)
• Add Value (70%)• Tell Your Story
• Share Your Journey
• Use a Variety of Content• Images, Videos, Music,
Links
• Fan Only Offers
• Be Entertaining
• Cultivate Real Relationships• Communicate with Fans
• Ask questions
• Allow them to participate
Photo: http://www.flickr.com/photos/restlessglobetrotter/
Cultivate Real Relationships
“It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers…
…In this game, the one with the most real relationships wins.”
Source: http://thankyoueconomybook.com/
Influence Your
Community30% Ask for the “Share”
“Watch and Share our NEW Music Video with Your Friends”
Ask Fans to Purchase Your Music
“New CD Available for Purchase via Digital Download at YourBand.BandCamp.com or Grab a CD at our NEXT SHOW”
Invite Them to Your Shows
“ROCK OUT with US Saturday at The Chameleon Club!!”
CONTROL YOUR ONLINE BRANDING
USE SOCIAL MEDIA EFFECTIVELYMAKE NEW FRIENDSENGAGE FRIENDS
GENERATE POSITIVE DIGITAL WORD OF MOUTH
SPREAD YOUR BRAND
GROW YOUR FAN BASE
GENERATE MORE REVENUE
Facebook.com/StickableMedia
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