how do we get people to do what's good for them? let's do this! developing behaviour...
TRANSCRIPT
National Charity Partnership
LET’S DO THISBabs Evans, Head of Prevention
THE POWER OF
4m in the UK living with diabetes
135 amputations every week
24,000 people dying early every year
188k heart attacks every year in the UK
More than 1 in 4 people are living with CVD
12 babies are born every day with CHC
• I should do a lot more about my
health (66% agree)
• I like to treat myself with foods
that are not good for me (63.5%
agree)
• Watching TV is my favourite
pastime (44% agree)
• I don’t care what’s in a ready
meal, as long as it’s cheap and
tastes good (33.2% agree)
• When it comes to food, price is
most important.
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Carly (At risk amenables - C6),
Mandy, Leanne (mosaic) Paula (Sport England)
• I should do a lot more about my
health (67% agree)
• I like to treat myself with foods that are
not good for me (56.3% agree)
• I feel the need to check social networks
everyday (34% agree)
• When I need info, the first place I go is
online (79% agree)
• I like to try new recipes (76% agree)
• When it comes to food, taste is most
important.
Sarah (Restricted mums C2), Joanne (mosaic)
Jackie (Sport England)
Move a bit more…Our focus is on increasing everyday activity, especially active travel
• PRIMARY: Walking the kids to school/walking to work/walking to the shops/stairs not escalators and lifts
• SECONDARY: Walking in the park/along the coast at the weekend
• Similar focus for cycling, scooting and other means of active transport
This does not mean that we cannot talk about other types of physical activity, but active travel should be the focus with active recreation based around these forms of movement
Eat a bit better…We will be help people to make healthier choices
• Healthy snacks
• Healthy drinks
• Portion size
Taking into account that barriers include cost, time and habits
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OUR PREVENTION OBJECTIVES
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Reach 10 million peopleInspired: to access
information and consider their health
Engage 500,000 peopleMotivated: to take part in
local events and activities and to set health goals
Support 40,000Transformed: by participation
in local holiday lunch clubs and physical activity games
Intensity of intervention (low to high)
Size of audience(high to low)
CREATIVE
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PR AND MEDIA
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DIGITAL PRODUCTS
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Twitter: @ComeOnLDTFacebook: /ComeOnLDTInstagram: /ComeOnLDT
lets-dothis.org.uk/goals
EVENTS AND ACTIVITIES
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Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
14 July 2016
London
#CCbehaviourchange
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