Social Networking

Setting up Club Facebook, Twitter and You Tube for your club

Gail MattheyZonta Club of Wynnum Redlands Inc.

March 16th, 2013

Facebook, Twitter and You Tube for your club

• How do you communicate?

• Social Networking: A new way to reach a global audience

• Social Networking in Plain English …

Facebook, Twitter and You Tube for your club

What’s available… just to name a few?

Facebook, Twitter and You Tube for your club

Linked·in (pron: linkt·’in) noun….

LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of January 2013 LinkedIn reports more than 200 million acquired users in more than 200 countries and territories

Facebook, Twitter and You Tube for your club

Blog noun….

A blog (a portmanteau of the term web log)) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order

Facebook, Twitter and You Tube for your club

You Tube (pron. u · choob)noun….

YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos

(sold to Google in 2006 for $1.65 billion)

Zonta International on You Tube

Facebook, Twitter and You Tube for your club

twit·ter noun….

Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".

Facebook, Twitter and You Tube for your club

Benefits of and Using Twitter:• Millions of ‘tweeters’ across the Globe• Promote at the start of an event – encourage people to

‘tweet’ throughout the event• Quick and easy – only 140 characters at a time

For Example:“Karen Williams smashing it @Zontawr #IWD_Dinner!”

Facebook, Twitter and You Tube for your club

Some Zonta Clubs on TwitterZonta International @ZontaIntl Zonta Kitchener Waterloo @ZontaKW Zonta Noosa @ZontaNoosa ZontaGuelph @ZontaGuelph Zonta Brisbane Breakfast @ZontaBneBfast Zonta Wynnum Redlands @zontawr

Facebook, Twitter and You Tube for your club

Setting up a Twitter Account

https://twitter.com/

Facebook, Twitter and You Tube for your club

Start Following….

…. And Tweeting

Facebook, Twitter and You Tube for your club

Promote your events with # tagsi.e. Zonta Wynnum Redlands Garage Sale#zwrgarageWhen you tweet – use this # tagFor example:

NOTE: Check your # tag doesn’t already exist!!!

Facebook, Twitter and You Tube for your club

Facebook noun….

Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of September 2012, Facebook has over one billion active users, more than half of whom use Facebook on a mobile device.

Facebook, Twitter and You Tube for your club

Why Create a Facebook Page

Will appear in internet searches (i.e. Google)

People who the page will receive new posts

There is NO limit to how many people can LIKE a page

Page INSIGHTS allow you to track your Page’s growth and activity

Facebook, Twitter and You Tube for your club

Facebook Insights:A great way to learn about what’s working for your Page

and what’s notProvide measurements on your Page's performanceKeep an eye on when people like your Page, engage with

your posts or create their own postsBetter understand which of your posts people respond

well toYour Page needs to have at least 30 likes to start seeing

insights!! There’s a Challenge!

A great way to learn about what’s working for your Page and what’s not is to check your Page's Insights. Insights provide measurements on your Page's performance. By keeping an eye on when people like your Page, engage with your posts or create their own posts, you can better understand which of your posts people respond well to. Your Page needs

to have at least 30 likes to start seeing insights.                                                                          

Facebook, Twitter and You Tube for your club

Insights – ‘Reach’ Data

Facebook, Twitter and You Tube for your club

Insights – ‘Likes’ Data

Facebook, Twitter and You Tube for your club

Setting up a Facebook Page:

Facebook, Twitter and You Tube for your club

Promotion is EVERYTHING!

Facebook, Twitter and You Tube for your club

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