how do you find out... think of the various ways that you find out about a new product. finding out...
TRANSCRIPT
Marketing
How do you find out...Think of the various ways that you find out
about a new product.
Finding out about new products...
Lesson ObjectivesTo know and understand what is meant by
the term ‘marketing’.
To understand why marketing is important to business.
What is Marketing?Marketing is about knowing and
understanding your customers.
When a business decides to develop a new product it will begin by looking at its customers and identifying what they need / want. (Research Stage)
They will then create the product and inform / persuade the customer to buy it. (Selling Stage)
CustomerNeeds
CustomerWants
Successful Product
Continued...A company who takes the time to understand
the needs and wants of the customer will produce successful products.
This is because they will not produce things that customers don't need or don't want!
A business that does not take the time to understand the customer willfail.
Task 1Answer the following questions:
What is marketing?
What must a business do BEFORE it produces a new product. Why???
Why is marketing important to a business?
Task 2The second stage of marketing
is the selling stage.
How do these businesses inform you of their products.
Do you think the methods they use are good?
How else do you think they could inform you of their products?