how do you know if you need a blog?

Sharing helpful information on your website through a blog inspires trust and likability with your visitors. And people want to do business with those they trust and like. IF YOU NEED A Will a blog help you attract and keep customers? © 2017 Sharon Brodin • www.sharonbrodin.com What do you think? How to Know BLOG Do you KNOW THINGS that will help your target audience? Your target audience is looking for answers to their questions and problems. Can you help them? If you have things to teach them, a great way is through a blog. Does your target audience SEARCH for information online? Are your prospects & customers going online to ask questions? Look for answers? Do you want them to get their answers from you or your competitors? Do you want your readers to TRUST you and LIKE you? Do you have COMPETITORS? Do you want to STAND OUT? Be the blaze orange in a sea of camouflage. If your competitors don’t have a blog, you can stand out by having a great one. If they do, can yours be better? Do you want GOOGLE to ﬁnd you? 500 pages of blog posts gives the search engine spiders a lot more content to crawl than 10 core company pages. Give those engines something to find! Do you want MATERIAL for your SOCIAL MEDIA platforms? Are you on Facebook? Link to your latest blog post. Twitter? Tweet the best 2-3 lines. LinkedIn? Share your post with your connections. You get the idea. Do you want OTHER SITES to link to you? Links coming to your site from other good websites is great for SEO, too. But they have to have something to link to. Valuable content is that something. An Effective BLOG is Relevant, helpful content Aimed at your target audience From your angle Added at least weekly Over the long haul

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Sharing helpful information on your websitethrough a blog inspires trust and likabilitywith your visitors. And people want to dobusiness with those they trust and like.

I F YO UNEED A

Will a blog help youattract and keep

customers?

What do you think?

How to KnowBLOG

Do you KNOW THINGS that willhelp your target audience?Your target audience is lookingfor answers to their questionsand problems. Can you helpthem? If you have things toteach them, a great way isthrough a blog.

Does your target audienceSEARCH for information online? Are your prospects & customersgoing online to ask questions?Look for answers? Do you want

them to get their answers from you or your competitors?

Do you want yourreaders to TRUSTyou and LIKE you?

Do you have COMPETITORS? Do you want to STAND OUT?Be the blaze orange in a sea ofcamouflage. If your competitorsdon’t have a blog, you can standout by having a great one. Ifthey do, can yours be better?

Do you want GOOGLE to find you?

500 pages of blog posts gives thesearch engine spiders a lot more content to crawl than 10 core company pages. Give those

engines something tofind!

Do you want MATERIAL foryour SOCIAL MEDIA platforms?

Are you on Facebook? Link to your latest blog post.

Twitter? Tweet the best 2-3 lines. LinkedIn? Share your post with

your connections. You get the idea.

Do you want OTHER SITES to link to you?Links coming to your site from other good websites is great for

SEO, too. But they have to have something to link to. Valuable content is that something.

An Effective BLOG is Relevant, helpful content

Aimed at your target audienceFrom your angleAdded at least weeklyOver the long haul

http://sharonbrodin.com/