how do you sell death

7/31/2019 How Do You Sell Death

1/22


2/22


3/22

9

women & children

5

sports sponsorships

6

music & cultural events

13

brand stretching

11

point-of-sale

8

technology

10

selling in your neighborhood

12

packaging

14

competitions

15

giveaways

16

corporate social responsibility

7

pop culture

2

introduction

4

tactics

17conclusion

18

references


4/22

Evey yea, the tacc industy

spends illins dllas aund

the gle n advetising,

pmtin and spnsship.

The tacc industys

manipulative maketing tactics

incease cnsumptin its

pducts, leading t an incease

in death and disease acss the

wld. Tacc is espnsile

5 millin deaths evey yea.1

I cuent tends cntinue

unchecked, it is estimated that

500 millin peple alive tday

will e killed y tacc.2

Who does the tobaccoindustry target?

Millins the tacc industys

custmes die m tacc-

elated disease quit each yea,

and the industy must eplace

them in de t suvive.

Industy dcuments eveal that

the cmpanies caeully study the

haits, tastes, and desies thei

ptential custmes and use that

eseach t develp pducts

and maketing campaigns.3

The industy is vey eective

in enticing new cnsumes,

including yuth and wmen, t

stat using tacc, since they

ae the eplacement smkes

s imptant t the industys

success.

The tacc industy is nw a

tuly glal industy, investing huge

sums mney in lw- and middle-

incme cunties t incease the

scial acceptaility tacc and

tacc cmpanies amng th

adults and yung peple.

Millionsof the tobacco industrys

customers die from tobacco-related

disease or quit, and the industry must

replace themin order to survive.

2 How do you sell deatH...


5/22

What can we do?How can we take action?

The est stategy t cmat the

tacc industys maketing

tactics is t adpt cmprhniv

bn n vriing, prmin

n pnrhip. Well-dated

and well-enced ans educe

tacc use and help pevent

disease and death amng peple

all incme and educatinal

levels.4 T e eective, ans must

e cmpehensive patial ans

have een shwn t have little

n eect.5,6

The Famewk Cnventin n

Tacc Cntl the wlds

st glal pulic health teaty

ecgnizes that a cmpehensive

an n advetising, pmtin

and spnsship wuld educe

the cnsumptin tacc

pducts7

and equies thatPaties t the Cnventin

undetake cmpehensive ans

n tacc advetising,

pmtin and spnsship.

Any Paties that ae pecluded

m undetaking cmpehensive

ans y thei cnstitutins

cnstitutinal pinciples ae

equied t apply estictins n

tacc advetising, pmtin

and spnsship that ae as

cmpehensive as pssile in light

these cnstitutinal cnstaints.

3How do you sell deatH...


6/22

tbcc vriing n

prminAny m cmmecial cmmunicatin,

ecmmendatin actin with the aim,eect likely eect pmting a

tacc pduct tacc use eithe

diectly indiectly.8

tbcc pnrhipAny m cntiutin t any event,

activity individual with the aim, eect

likely eect pmting a tacc

pduct tacc use eithe diectly

indiectly.9

The tacc industy is cnstantly

changing its maketing tactics t attact

new custmes and keep tacc uses

lyal t paticula ands. Cuent tactics

ange m the placement taditinal

paid adi magazine advetisements t

sphisticated new uses the intenet,

mile phnes, and the media.

The llwing pages display maj types

maketing tactics emplyed y thetacc industy. While these ae the

mst pevalent ms advetising,

pmtin, and spnsship t date, thei

use can vay y maket. The tacc

industy has always develped new

maketing stategies when its ets have

een esticted y patial APS ans which

estict nly a limited set APS tactics,

and it will cntinue t d s until tuly

cmpehensive ans ae intduced and

enced.

Tobacco

Advertising,

Promotion and

Sponsorship (APS)

Tactics range from the placement

of traditional paid radio or

magazine advertisements to

sophisticated new uses of the

internet, mobile phones, and

other media.



7/22

SPorTS SPonSorShIP, MAlAySIA

DJArUM bADMInTon oPEn, InDonESIA

WInFIElD CUP, PAPUA nEW GUInEA

Tacc cmpanies spend hundeds

millins dllas spnsing spts

events, teams, and sptspeple. Many

spting events spnsed y tacc

cmpanies ae adcast intenatinally

and eatued in leading newspapes and

magazines aund the wld. Spts

spnsship inceases the veall scial

acceptaility tacc use and ceates

alse peceptins aut the elatinship

etween athletic excellence and taccuse.10,11

Transnational tobacco companies have

circumvented a ban on paid television

advertising in China by sponsoring sports

events and individual athletes. Forms of

sponsorship have included featuring Marlboro

logos on Formula 1 racecars and sponsoring

professional basketball teams and a Chinese

Olympic gold medalist.12

In Nepal in January 2007, John Players and

Shikhar Filter Kings, both brands belonging to

the India Tobacco Company (ITC) and BAT-

afliated Surya Tobacco Company, announced

a major sponsorship deal with The Cricket

Association of Nepal. In a US $272,000 deal,

the tobacco companies and Standard Chartered

Bank agreed to sponsor the Nepal cricket team

for ve years.13

MArlboro GIrlS

MoTorCroSS SPonSorShIP, ArGEnTInA

bASkETbAll SPonSorShIP, InDonESIA



8/22

In 2006, for the fth year running, Camel

Genuine Sound sponsored the internationally

renowned Creamelds dance music festival

in Buenos Aires, Argentina. The festival is

incredibly popular; over 60,000 attended in

2006. Tickets and entrances were branded with

Camels logo and a luminous Camel mobile

hung over Camels VIP area.14

In the UK, BAT has commissioned artists,

designers and advertising agencies to raise the

prole of Lucky Strike and Pall Mall through

artwork that enhances brand awareness;

creating an ambiance through installations,

colors and shapes. The resulting artworks have

been deployed by BAT around the world.15

In Asia, Philip Morris sponsors an annual

event where artists throughout Southeast Asia

submit their works and compete for a grand

prize of $15,000 and ve additional prizes of

$5,000 each. In 2004, the Global Partnerships

for Tobacco Control reported that more than

18,000 works of art have been submitted to the

competition since it started, and over 150,000

people have attended the awards.16

The Philip Morris Group of

Companies ASEAN Art Awards

an art competition involvingseven ASEAN markets that

provides Corporate Affairs and

management with direct access

to senior government ofcials

in each country and gives us

strong relationships at the ASEAN

Secretariat.

Philip Morris document

Tacc cmpanies pay intenatinally

knwn musicians ppula with yung

peple t pem in taget makets,

making an imptant cnnectin etween

musical icns and the cmpanies ands.

The tacc industy is als a maj

unde cultual events and classical

pemance gups aund the wld,

with its lgs pminently eatued amng

eneacts pemance venues and

cncet seies.

SUryA nEW yEArS PArTy, nEPAl WInSTon In ConCErT, PhIllIPInESConCErT ProMoTIon, InDonESIA

SAMPoErnA ConCErT bUS, MAlAySIA MUSIC ConCErT, InDonESIA



9/22


10/22

Tobacco manufacturers in the U.S.

reported a 285 percent increase in spending for

advertising on company Web sites from 2002

($940,000) to 2005 ($2,675,000).23

In the Philippines, the UK, and Argentina,

BAT products have beneted from marketing

on the Internet through online promotions

of Lucky Strike, Camel and Dunhill parties

and events. BAT-organized events have been

advertised on BATs own websites as well as

independent chat rooms and forums around

the world. These may have helped give

Lucky Strikes cult status on websites such as

MySpace, Flickr and YouTube.24

As estictins n me taditinal ms

advetising and pmtin incease, the

tacc industy lks t nd new ways t

maket its pducts, including the intenet

and cell phnes.

The intenet is als a useul mechanism

gatheing inmatin aut ptential

cnsumes. Tacc cmpanies have

ceated nline wesites dedicated t

paticula ands, eing gits access t

ashinale paties thse wh sign up teceive me inmatin. Anyne, including

childen, can input thei inmatin int the

dataase and ecme a ecipient egula

emails and es m the tacc industy.

In sme cunties, whee SMS

text messaging is vey ppula, the

tacc industy has used this as a

means tansmitting its messages and

advetisements that eatue amus lcal

celeities cultually ppula themes.

PhIllIP MorrIS DISCo vIDEo, ArGEnTInA SEXy SMokInG GIrlS vIDEo, yoUTUbE MArlboro WEbSITE

rED lIST onlInE TICkET SAlES CAMEl WEbSITE

Anyone, including children, can

input their information into online

tobacco websites and become a

recipient of regular emails and

offers from the tobacco industry.



11/22

Brown & Williamson has promoted its

Kool cigarettes with hip-hop music themes and

images that have particular appeal to African-

American youth.25

The tobacco industry targets women by

using seductive images of vitality, slimness,

emancipation, sophistication and sexual allure.

They also create feminized brands for women;

examples include Glamour and Vogue and

cigarettes which are extra-slim, light colored or

menthol.26,27,28

A free promotional magazine mailed to

smokers in 2003 featured an array of Virginia

Slims advertisements and related lifestyle

stories. Each issue of this magazine, All

Woman, carried articles tailored for each

decade of life between ages 20 and 60, as well

as fashion images for women from slight to

full body sizes.29

While tacc cmpanies maintain that

they d nt taget specic gups, they

have lng undestd the imptance

childen and wmen in the veall maket

tacc pducts.

Tacc cmpanies have develped sme

the mst aggessive and sphisticated

maketing campaigns in histy

eaching and infuencing wmen and gils,

ptaying tacc use as a means empwement, independence, and sex

appeal.

The tacc industy has als lng

emplyed stategies tageting childen,

m develping special packaging

candy-faved cigaettes, t ceating

cntests t win ee electnics. The

industy has used the intenet and

yuth-iented scial netwking sites

like Facek and MySpace t advetise

spnsed events pmtins.

FlAvorED CAnDy TobACCo, USA Toy rACECAr WITh loGo, MArlboro

ShAG CIGArETTES AD, SoUTh AFrICA vIrGInIA SlIMS AD, ArGEnTInA PInk CAMEl no. 9 PACkAGE, USA

A MIlD bASkETbAll hooP, InDonESIA



12/22

Anticipating the banning of the display

of brand logos and names on advertisements

in Southeast Asia, the industry has paired the

tobacco company name and logo along with

specic colors and patterns. When logos are

nally banned in certain countries, consumers

will still be able to recognize particular brands

when they see certain color combinations and

patterns.30

In Sudan, BAT advertised Benson &

Hedges cigarettes using the leaf, sun, and &

icons. This advertising is common in takeaway

restaurants and cafes popular with young

people.31

Advertisements also appeared in the

Argentinean version of the international youth

magazine, Rolling Stone.32

Advetising and pmtin in and aund

lcal neighhds is a cmmn

industy tactic. Tacc cmpanies have

painted cls and pattens m thei

pducts nt the sides uildings t

ste instant ecgnitin tacc

ands. Tacc cmpanies have als

ceated mving advetisements painted

n cas and spnsed shp signs.

Tacc cmpanies will equently use

illads t pmte thei pducts;

they ae uiquitus in many cunties and

dminate the landscape. billads can

TEXT MESSAGE l InGo lM ADS, ArGEnTInA

CIGArETTE vEnDInG MAChInE, JAPAn hoSPITAl, ArGEnTInA bIllboArD, InDIA

MovInG CAMEl AD, UkrAInE

WAlkInG

CIGArETTE boX,

MolDovA

eatue messages aund key elements

lie in the lcal taget maket and will

smetimes e the nly ad in a paticula

aea.



13/22

Tacc cmpanies have paid etailes

thei pducts t place cigaette and

smkeless tacc ads and unctinal

items (such as cunte mats and change

cups) inside, utside, and n the ppety

cnvenience stes, dug stes, gas

statins, and the etail sales utlets.

The cmpanies supply vends with

pmtinal mateials, including pstes

and display cases t tun the stes int

giant cigaette advetisements.

The display pducts at the pint

sale is itsel a pweul maketing tactic.

Tacc pducts ten ccupy lage and

pminent display space in stes and

ae stategically designed t encuage

impulse puchasing and pmte cetain

ands while making health wanings less

visile.33

oten lcated alngside eveyday items

such as candies, st dinks and magazines,

displays tacc pducts eince

the idea that tacc pducts ae

a nmal, enign pduct. T uthe

incease sales, tacc cmpanies have

spent cnsideale sums mney n

pice discunts.34 These pice discunts

ae advetised pminently nea display

cases and ae anthe means luing

cnsumes int impulse puchases.

kIoSk, bAnGlADESh CArlTon DISPlAy, brAZIl

MArlboro kIoSk, ArGEnTInA PonIT-oF-SAlE DISPlAy, ChInA

PoInT-oF-SAlE AD, ChInA

ChIlD STrEET

vEnDor,

CAMEroon

CIGArETTES AnD CAnDy, nEW ZEAlAnD



14/22

In Hong Kong, Philip Morris introduced

an outer cover for Marlboro cigarette packs,

featuring a series of images of the Marlboro

cowboy. Besides presenting powerful visuals

of the Marlboro Man, the cover also seems

designed to obscure the health warning on the

underlying pack.38

In 2004, Brown & Williamson launched a

hip-hop music themed Kool Mixx campaign

for Kool cigarettes. The campaign included

a series of limited-edition cigarette packs

featuring artists renditions of the elements of

hip-hop culture.39

In 2007 BAT launched a Kent cigarette

pack that opens like a book. When consumers

called the phone number inside they were

invited to a series of secret parties at summer

hot spots in Chile.40

Cigaette packages have always een an

imptant pat the tacc industys

maketing stategy, since they ae liteally

the ace the pduct they ae

pmting.35 Unlike many the pducts,

cigaette packages ae viewed cnstantly,

each time a smke lights up. Package

design is used t eince and imagey,

t minimize peceptins isk, and t

cntiute t the smkes identity.

Alng with the use cl, nt, pictues,

and unique pack shapes, advances in

pinting technlgy have enaled pinting

n-pack imagey n the inne ame

cad, ute lm and tea tape, and the

incpatin hlgams, cllectale

at, metallic nishes, multi-ld stickes

phtgaphs and images in pack design.36

Tacc cmpanies als use special

editins in cnjunctin with estival

events, expanded size packs, as well as

packs with pmtinal items.37

voGUE SUPErSlIMS, FrAnCE nEW SUPEr SlIMS AD, ISrAEl kool SPECIAl EDITIon PACkS, USA

MArlboro MAn, MAlAySIA l&M FlAvorED CIGArETTES, MAlASyA PAll MAll ADvEnTUrE PACkS, MAlAySIA



15/22

In India, BAT afliate the India Tobacco

Company (ITC) used the Wills and John Player

tobacco brand names on fashion labels. Both

brands associate themselves with sport, youth,

and glamour.41

In 2005, mini-motorcycles (also known

as pocket bikes or mini-bikes) with Camel

and Lucky Strike branding were sold in New

Zealand. The bikes appeared to target 12-13

year-old boys, and were manufactured in

China.42

In Hong Kong, Philip Morris has

distributed backpacks, lighters, and other

Marlboro-branded merchandise in exchange

for empty cigarette packs.43

The tacc industy uses its and

names, lgs, visual and identities

n nn-tacc pducts including

clthing and accessies t attact new

cnsumes. This stategy tuns custmes

int walking illads pmting tacc

pducts.

DUnhIll ColoGnE

AnD AFTErShAvE,

MAlAySIA

MArlboro JACkET, ChInA

SAMPoErnA TISSUE boX, MAlAySIA MArlboro CEllPhonE CovErS, MAlAySIA bEnSon & hEDGES GEAr

MArlboro kEy ChAIn, MAlAySIA CAMEl CloThInG STorE, JAPAn



16/22

In Laos and the Philippines, empty

cigarette packs have been exchanged for

gifts such as cigarette lighters, baseball

caps and sports shirts. There have also been

competitions for smokers to win fabulous

prizes.44

In 2002 in Argentina, Nigeria, and

Vietnam, BAT used competitions to attract

customers, including sweepstakes, contests,

and interactive video games to increase brand

recognition and to encourage customers to

complete marketing surveys.45

In 2006, BAT Nigeria held a series of

competitions in 26 cities called the B&H Gold

Reign promotion. To raise awareness of the

brand, BAT gave winners plasma TVs, laptops

home theatre systems, mobiles, digital cameras

and iPods.46

Tacc cmpanies spns cntests

which ten equie the puchase

tacc pduct in de t ente.

Cmpetitins will usually eatue highly

sught ate pducts, anging m

knapsacks t key chains t a ully-

unished apatment.

GolDEn CIGArETTE CoMPETITIon, PhIlIPPInES

PhIlIP MorrIS DESIGn ConTEST, ArGEnTInADUnhIll ConTEST ElECTronICS PrIZES, nIGErIA

PhIllIP MorrIS PUZZlE, ArGEnTInA

lA lIGhTS Pool AWArDS, InDonESIA



17/22

Many cafes in Vietnam have young women

with trays of Pall Mall or 555s patrolling the

aisles, selling cigarettes to customers and

running promotions and competitions for BAT.

Cigarette girls are attractive, young and skilful

salespeople; they appear to have been carefully

selected and trained by BAT.48

In Cambodia, Laos, Indonesia, and the

Philippines, the tobacco companies have

targeted the poor with cigarette giveaways. In

exchange for the name and contact information

of a smoker, the consumer can enter a contest

or receive free cigarettes.49

Targeted direct mail marketing has become

popular among major tobacco companies as

other advertising channels have been restricted.

Tobacco industry mailings have included free

tobacco product samples, corporate magazines,

and branded merchandise catalogues.50

In many cunties, tacc cmpanies

give away ee samples tacc

pducts in places pulic gatheing,

such as shpping malls, ck cncets

and discs.47 Distiuting ee tacc

pducts csts vey little and allws the

tacc industy t cntinue attacting

new uses. Cigaette gils, hied y the

tacc cmpanies t hand ut thei

pducts, encuage peple t ty ee

samples.

voGUE GIFT WITh PUrChASE ProDUCT GIvEAWAyS, ArGEnTInA

roSE GIFT kIT, JAPAn hAnDbAG, ArGEnTInA MArlboro PorTAblE AShTrAy, JAPAn

CIGArETTE GIrl,

brAZIl



18/22

Running high prole HIV, youth smoking

prevention, child labor and other greenwash

programs53 in Rwanda, Malawi, Nigeria,

Cameroon, and Kenya as a promotional tactic,

to deect criticism and to avoid regulation.

Seeking out partnerships with respected

environmental Non Governmental

Organizations (NGOs) such as Earthwatch,

Fauna and Flora International and the RoyalBotanical Gardens Kew, to run projects in

Africa to improve BATs image and sway

public opinion.54

Running counter productive youth smoking

prevention programs that encourage children

to see tobacco use as something to aspire to in

adulthood and to believe that it is OK for over

18 year olds to use tobacco products.55

by steing the image a geneus

cntiut t the cmmunity,

tacc cmpanies manipulate

the pulics attitude twads thei

eputatin and send the message that

they ae lking ut the pulics

est inteest. Tacc cmpanies have

ten engaged in s-called cpate

scial espnsiility activities in

de t pmte thei pducts

while ptaying themselves as gdcpate citizens. These ets

have een used, in cetain cases, t

infuence pinin leades wh enet

m such cntiutins.51

brITISh AMErICAn TobACCo bIllboArD, ColoMbIA GoDFrEy PhIllIPS brAvEry, InDIA brIGhTlEAF AWArDS PMI

PhIllIP MorrIS DonATES To rED CroSS,

PhIllIPInES

SAMPoErnA FoUnDATIon For EDUCATIon

Tacc industy CSr activities include:52



19/22

by inltating vitually all media, the tacc cmpanies aim is t make tacc

use nt nly acceptale ut ashinale, glamus, and sexy. Tacc cmpanies

ae amng the mst sphisticated maketes in the wld i thei ets emain

unchecked, they will cntinue t develp new and innvative campaigns t ceate

a psitive image thei pducts and attact new uses. An eective appach t

tacc cntl must include ans n tacc cmpany maketing ets.

F Paties t the Famewk Cnventin n Tacc Cntl the wlds st

glal pulic health teaty the ligatin t act t cmat the tacc industys

maketing assault is a inding ligatin unde intenatinal law. Amed with the

knwledge the tacc industys maketing stategies, gvenments and advcatesm aund the wld must nw act t ptect thei citizens m tacc industy

advetising, pmtin and spnsship in all its ms.

If the tobacco industrys efforts remain

unchecked, they will continue to

develop new and innovative campaigns

to create a positive image of their

products and attract new users.



20/22

1 World Health Organization (WHO). WHO Report on

the Global Tobacco Epidemic, 2008: The MPOWER

package. Geneva: WHO; 2008.

2 WHO MPOWER, 2008.

3 Perry CL. The Tobacco Industry and UnderageYouth Smoking: Tobacco Industry Documents rom

the Minnesota Litigation. Archives o Pediatric and

Adolescent Medicine. 1999;153:935-941.

4 WHO MPOWER, 2008.

5 Saer, H. Tobacco Advertising and Promotion. In: Jha

P, Chaloupka F, editors. Tobacco Control in Developing

Countries. New York: Oxord University Press, Inc.;

2000. p. 215-236. Available rom: http://www1.

worldbank.org/tobacco/tcdc.asp

6 National Cancer Institute. NCI Tobacco Control

Monograph Series. Monograph 19. The Role o the

Media in Promoting and Reducing Tobacco Use.

Bethesda, MD: U.S. Department o Health and HumanServices, National Institutes o Health, National

Cancer Institute. NIH Pub. No. 07-6242; 2008. p. 280.

7 WHO. WHO Framework Convention on Tobacco

Control (FCTC). Geneva: WHO; 2003. Available rom:

http://www.who.int/tobacco/ctc/text/nal/en/

8 WHO FCTC, 2003.

9 WHO FCTC, 2003.

10 World Health Organization [page on the Internet].

Geneva: WHO; c2008 [cited 2008 May 7]. Tobacco

Free Sports Play It Clean. Available rom: http://

www.who.int/mediacentre/background/2002/back2/

en/index.html.11 Vaidya SG, Vaidya JS, Naik UD. Sports sponsorship

by cigarette companies infuences the adolescent

childrens mind and helps initiate smoking: results

o a national study in India. J Indian Med Assoc.

1999;97:354-356.

12 Ho M, Shi Y, Ma S, Novotny T. Perceptions o tobacco

advertising and marketing that might lead to

smoking initiation among high school gir ls. Tobacco

Control. 2007;16:359-360.

13 CAN, Standard Chartered and Surya Nepal ink mega

sponsorship deal. Available rom: www.nepalnews.com/

archive/2007/jan/jan05/news05.php

14 Action o Smoking and Health, United Kingdom (ASHUK). Youve got to be kidding: how BAT promotes its

brands to young people around the world. London,

England: ASH UK; 2007. Available rom http://old.ash.

org.uk/html/conduct/pds/batreport2007.pd

15 ASH UK, Youve got to be kidding, 2007.

16 Essential Action. A Decade o Deceit: Philip Morris

Sponsorship o the ASEAN Art Awards [page on the

Internet]. Washington, DC: Essential Action; 2004.

Available rom: http://www.takingontobacco.org/event/

asean04/


18 Leader o the Packs: Marlboro is still smokin at 50,

thanks to buzz marketing. BusinessWeek. 2005 Oct

31. Available rom: http://www.businessweek.com/

magazine/content/05_44/b3957107.htm?campaign_

id=rss_magzn19 iKineo. Wealth o experience and young talent

enriches iKineo. Press Release. 2007 Jan 18. Available

rom: http://www.bizcommunity.com/PressOce/

PressRelease.aspx?i=112964&ai=12977

20 The ash pack [page on the Internet]. 2006 Mar

27. Available rom: http://theashpack.blogspot.

com/2006_03_01_theashpack_archive.html.

21 Dunhill Dimensions: House o Om Kaskade [image

o promotional fyer]. 2006 Mar 7. Available

rom: http://karencornejo.multiply.com/calendar/

item/10020.


23 Federal Trade Commission (FTC). Federal TradeCommission cigarette report or 2004 and 2005.

Washington, DC: FTC; 2007 Available rom: http://

www.tc.gov/reports/tobacco/2007cigarette2004-2005.

pd


25 Haez, N. and P.M. Ling. Finding the Kool Mixx:

How Brown & Williamson used marketing to sell

cigarettes. Tobacco Control. 2006;15(5): 359-66.

26 News & Names: Russia, new superslims brand.

Tobacco Journal International, Dec/Jan 2005/6: 15.

27 WHO. Gender and Tobacco [page on the Internet].

Geneva: WHO; 2005. Available rom: www.who.int/tobacco/research/gender/about/en/print.html

28 ASH UK. Tobacco: Global Trends [monograph on

the Internet]. London: ASH UK; 2007 [cited 2008

Oct 1. Available rom: http://www.ash.org.uk/les/

documents/ASH_562.pd

29 NCI Monograph 19, 2008, p. 145.

30 Southeast Asia Tobacco Control Alliance (SEATCA).

Fatal Attraction: The Story o Point-o-Sale in

the Philippines, Thailand and Vietnam. Bangkok:

SEATCA; 2008. Available rom: http://www.seatca.org/

upload_resource/%7B62063E34-644E-41DB-B703-

54FB9F5E6C87%7D_Fatal%20Attraction.pd

31 ASH UK, Youve got to be kidding, 2007.32 ASH UK, Youve got to be kidding, 2007.

33 Quit Victoria. Tobacco Displays - The Facts (Fact

Sheet 1). Victoria, Australia: Quit Victoria . Available

rom: http://www.quit.org.au/downloads/POSsheet1.

pd.

34 NCI Monograph 19, 2008, p. 119.

35 NCI Monograph 19, 2008, p. 99-139.

36 Freeman B, Chapman S, Rimmer M. The case or

the plain packaging o tobacco products. Addiction.

2008;103(4):580-590. Available rom: http://tobacco.

health.usyd.edu.au/site/uturetc/pds/generic.pd

37 SEATCA. Cigarette Pack and Product Design : How

Cancer is Packed in Malaysia, the Philippines and

Vietnam. Bangkok: SEATCA; 2008. Available at: http://

www.seatca.org/upload_resource/%7BFC8F4DB6-

C295-4A56-9939-A3906AB68578%7D_Cigarette%20Pack%20and%20Product%20Design.pd

38 NCI Monograph 19, 2008, p. 107.

39 NCI Monograph 19, 2008, p. 108.


41 ASH UK. ASH Brieng on Brand-stretching [page on

the Internet]. London: ASH UK. http://old.ash.org.uk/

html/advspo/html/brand.html

42 Darling H, Reeder A. Tobacco advertising on mini-

motors. Tobacco Control. 2006;15:34.

43 Framework Convention Alliance (FCA). Tobacco

Advertising and Promotion Fact Sheet [monograph

on the Internet]. Washington, DC; FCA; c2005.Available rom: http://www.ctc.org/docs/actsheets/

ca_actsheet_009_en.pd.

44 SEATCA. Proting rom Death: Exposing Tobacco

Industy Tactics in ASEAN Countries. Bangkok:

SEATCA; 2007. Available rom: http://www.seatca.org/

upload_resource/%7B02E6DD76-9CA5-4762-B4FE-

9CB5173E77F0%7D_Proting%20rom%20Death.pd

45 Katz SK and Lavack AM. Tobacco related bar

promotions: insights rom tobacco industry

documents. Tobacco Control. 2002;11(Suppl l ):i92-

i101.

46 ASH UK, Youve got to be kidding, 2007.47 FCA. Tobacco Advertising and Promotion Fact Sheet,

2005.


49 SEATCA. Proting rom Death, 2007.

50 Katz S, Lavack A. Tobacco related bar promotions:

insights rom tobacco industry documents. Tobacco

Control. 2002; 11:i92-i101.

51 NCI Monograph 19, 2008, p. 12.

52 ASH UK. BATs Arican Footprint. London: ASH UK;

2008. Available rom: http://www.ash.org.uk/les/

documents/ASH_685.pd

53 Schaeer P. The Six Sins o GreenwashingMisleadinClaims Found in Many Products. Environmental News

Network. 2007 Dec 3. Available rom: http://www.enn

com/green_building/article/26388

54 Earthwatch Institute (Europe) [page on the

Internet]. British American Tobacco plc. Oxord:

Earthwatch Insitute; c2008. Available rom: http://

www.earthwatch.org/europe/our_work/corporate/

corporate_partners/bat

55 Americans or Nonsmokers Rights [page on the

Internet]. Berkeley: ANR; c2008. Available rom: http://

no-smoke.org/document.php?id=276

references



21/22


22/22

Deeped

Te Ameica Cace Sciet,Te Famew Ceti Aiace, ad

Te Campaig f Tacc-Fee kids

Desig PaiaDesigWsp.cm

F me ifmati ga tacc issues,

pease isit:

Te Ameica Cace Sciet

ttp://www.cace.g

Te Famew Ceti Aiace

ttp://www.fctc.g

Te Campaig f Tacc-Fee kids

ttp://taccfeecete.g

Published November 2008