how does deferred deep linking work?
TRANSCRIPT
?how doesDEFERRED DEEP LINKINGwork
| shortcutmedia.com
Deferred deep linking is when you direct your users to in-app content when they first open the app after downloading it instead of directing the users to the app front page.
DOWNLOADED APP APP FRONT PAGE IN-APP CONTENT
DEFERRED DEEP LINK
Users that don’t have your app installed click on one of your mobile deep links and get directed to the
app store.
Hey, it’s #ChiliSeason!Check out ourawesome recipes.scm.st/so0f84
Hey, it’s #ChiliSeason!Check out ourawesome recipes.scm.st/so0f84
Hey, it’s #ChiliSeason!Check out ourawesome recipes.scm.st/so0f84
DOESN’T HAVE APP INSTALLEDIS DIRECTED TO THE APP STORE
When a user clicks on your deep link they get earmarked.The earmark and the link that they clicked on
are stored on the Shortcut server.
Hey, it’s #ChiliSeason!Check out ourawesome recipes.scm.st/so0f84
USER2
USER1
USER3
USER2
USER1
USER3
scm.st/so0f84
scm.st/so0f84
scm.st/so0f84
STORAGE
When a user opens the app for the first time the app calls the Shortcut server. The users are
directed to the deep link that is stored for them on the server.
USER1
USER2
USER1
USER3
scm.st/so0f84
scm.st/so0f84
scm.st/so0f84
STORAGE
The end result is that when the user clicks on your app marketing campaign he gets directed to the content you were promoting even if they have to stop by the app store to download it first.
DOWNLOADED APP APP FRONT PAGE IN-APP CONTENT
DEFERRED DEEP LINK
Deferred deep linking enables post install mobile deep linking.
Install Shortcut’s SDK and start creating your own deferred deep
links at shortcutmedia.com
Results in more engaged users and better user experience.