how does marketing affect customer value - shashank motepalli
TRANSCRIPT
![Page 1: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/1.jpg)
How does Marketing
affect customer value?
![Page 2: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/2.jpg)
Marketing and Customer Values
covers:• The Value Delivery Process• The Value Chain• Core Competencies• A Holistic Marketing Organisation
affect• The Central Role of Strategic
Planning
![Page 3: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/3.jpg)
Value and Delivery Process
![Page 4: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/4.jpg)
Instead of buying and selling, companies see themselves as part of Value Creation and Delivery process which include:• Assessing Market
Opportunities and Customer Value.
• Choosing Value• Designing Value
• Delivering Value• Communicating
Value• Be grown and
sustained by Globalization and Holistic Marketing Organisation
![Page 5: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/5.jpg)
The Value Chain
“Value Chain is a tool for identifying ways to create more customer value”
Prof. Michael E. Porter
![Page 6: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/6.jpg)
Set the Competitor Costs and Performance as ‘BENCHMARKS’
![Page 7: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/7.jpg)
![Page 8: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/8.jpg)
![Page 9: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/9.jpg)
![Page 10: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/10.jpg)
![Page 11: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/11.jpg)
![Page 12: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/12.jpg)
Core Competencies
![Page 13: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/13.jpg)
To maximize Core Competencies, try Business Realignment :
i. (Re)Defining Business Concept
ii. (Re) Shaping the Business scope
iii.(Re) Positioning company’s brand identity
![Page 14: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/14.jpg)
A Holistic Marketing Organisation
Value Exploration
Value Creation
Value Delivery
![Page 15: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/15.jpg)
The Central Role of Strategic Planning
Successful Companies
Successful Marketing Infrastructure
All Departments are sensitized to importance of Companies
![Page 16: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/16.jpg)
Organisation Levels:
1.Corporate
2.Division
3.Business Unit
4.Product
![Page 17: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/17.jpg)
![Page 18: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/18.jpg)
“Bible to Marketing
Management”
-Prof.Sameer Mathur
![Page 19: How does marketing affect customer value - Shashank Motepalli](https://reader036.vdocument.in/reader036/viewer/2022062515/55ca71ccbb61eb62318b4666/html5/thumbnails/19.jpg)
A Shashank Motepalli Presentation
Thanks!