How Does The World See Me?

Personal Brand

• Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal.

The Muse . (2012, February 14). The Steps to Build Your Personal Brand.

Retrieved February 1, 2013, from Huffington's Post website:

http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/

Personal Branding consists of three elements

• Value Proposition: What do you stand for? • Differentiation: What makes you stand out? • Marketability: What makes you compelling?

The Muse . (2012, February 14). The Steps to Build Your Personal Brand.

Retrieved February 1, 2013, from Huffington's Post website:

http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand

What’s Your Brand?

How you see yourself vs How the world sees you

• Bold• Leader • Witty • Focused • Career Driven

• Arrogant• Self-centered • Rude • All about me • Walk over anyone

Value Proposition

Determine Your Emotional Appeal;1. How do I make people feel?2. How do people benefit by working with me?3. What words do others use to describe me?

The Muse . (2012, February 14). The Steps to Build Your Personal Brand.

http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand

Differentiation

Determine Your Description1. What field or industry am I in (or do I want to

be in)?2. What are the words I would use to describe

my work?3. Who is my target audience?

The Muse . (2012, February 14). The Steps to Build Your Personal Brand.

http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand

Marketability

Determine Your Function1. What service do I have to offer people?2. What do I do that makes me stand out from

everyone else?

The Muse . (2012, February 14). The Steps to Build Your Personal Brand.

http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand

Charlamagne Tha God

Leadership

• “Your Personal Brand is like your Trademark, which is why it must be carefully managed and protected. It is not a list of accomplishments or an exercise in self-promotion. That's an important distinction.”

Leadership

• “Why is it a leadership imperative? Because when you live your Personal Brand, you are being true to yourself; and that comes through when you're interacting with others -- colleagues, other leaders and stakeholders.”

Gulfo, A. (2013, September 30). Personal Branding: It’s Not About Self-promotion, it’s a leadership imperative.

Retrieved February 1, 2013, from Huffington's Post website:

http://www.huffingtonpost.com/adele-gulfo/adele-gulfo-sets-the-reco_b_4018600.html?view=screen

Leadership

• “It contributes to authentic leadership because you're acting in a way that's consistent with your vision of who you are, what you're good at and what matters most to you -- both professionally and personally.”

So…What Is Your Brand?

• Your brand should represent the value you are able to consistently deliver – professionally or personally.

• It’s what sets you apart from everyone else.

Networking

“Its not what you know but who you know”• Your Resume is useless, unless it gets into the

right persons hand• Your are not unique, there are 100’s of people

that have the same work experince.

Career History 2003- Present

• USAF • Abu Dhabi Supplies and Commercial Services (ASCS)• Army INSCOM • FEMA• TF Cyclone Afghanistan • Walter Reed • FBI • Army INSCOM • GSA • DHS/CBP• USDA• OSD/DCMO