how e commerce web design help your online store convert more customers
TRANSCRIPT
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How eCommerce Web Design help your online store convert more Customers
What is Sales Funnel
The key to any successful eCommerce store is a healthy sales
funnel whose survival relies on transforming their store visitors
from casual browsers into committed customers.
Conversion Rate
Initially in terms of e-commerce, conversion is the index showing
how many visitors actually moved to the end of the way they were
offered actually buying a product. So for e-commerce, conversion
rate transforms visitors (users) into buyers.
Landing Page
Usually there are 2 Type of Landing Pages
1. Lead Generation Landing Page
2. Click Through Landing Page
Carousels
Category Page
● Call to Action
● Navigation
● Search
Product Page
● Big and Multiple Images with Zooming Effect
● Highlighting Scarcity
● Recently Viewed Products
● Cross Selling
● Reviews
Checkout Process
Some sites create a longer checkout funnel, with a page to review the
cart, a page to enter shipping information, a page to enter billing
information, a place to review the order, and an additional page to
confirm before placing the final order. A checkout process that’s long
and complicated can deter customers and make them abandon their
cart.
Thank You
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