How effective is the combination of main product and ancillary texts?

Combined with the ancillary tasks my advert creates a relatable and effective advertising campaign. Each advertisement is linked through a number of features including the props (retro toys), the Juse logo, the slogan at the end of each advert and the reader of each advertisement.

The two ‘flagship’ television advertisements both also feature similar soundtrack both of which are from musicals. This is one of the strongest links I believe between the two adverts and it makes the adverts easy to relate and spot even without watching the adverts. The songs chosen were I Feel Pretty, sung by Julie Andrews in the musical Westside Story and Favourite Things, sung by Connie Fisher in the musical The Sound of Music. I chose these songs because both of them are extremely famous and recognisable. Below are both of the songs.

I Feel Pretty

Favorite Things

The retro toys play two important roles in the brand identity of my product, firstly they relate all three of the television features allowing the audience to immediately understand that they are all from the same brand. The retro toys also provide a link to the time of their origin, these were times where food was seen to be far more organic and wholesome than it is today, this portrays the product I am advertising as being more wholesome than other products.

Toys such as the tin robot, the teddy bear and the transformer toys are used to link all three videos, other toys however are used simply to relate to the audience, toys such as the etch-a-sketch, the spinning tops and the Toy Story Characters are used simply to relate to an audience of all ages and childhoods.

Soundtrack

Props

According to David Gauntlett (2002), ‘Identities are not given, but are constructed and negotiated’. This theory confirms that creating a brand identity is an important aspect of production, especially for a production such as my own which is created to advertise a particular product as the brand is not just the adverts but an actual product also.

The slogans and their reader are a factor which links all the adverts to one another, this link is more subtle than the toys or the soundtrack however they are constant throughout each advert on all genres. The only issue with this brand identity is that it appears at the very end of each advertisement meaning that the audience may struggle to make the link until the very end of each advert.

Slogans and Readers

This link however is incredibly important as it is the only link between the television adverts and the radio advert. Although it was decided before making the products that there would be little in common with the radio and TV adverts it was important that the audience understood that they were advertising the same product. The slogans ensured that the audience knew this because both of the slogan being read and the voice reading the slogan.