How effective is the combination of your main product and ancillary

texts?

Reiss Langdon

I created a film poster and magazine review of my film as part of an over all promotional package

For my magazine film review I focused on magazines such as total film and empire. I took influence from the style and layout, and the conations such as columns of writing and a star rating.

“Simplicity has always been key factor to a successful short film; note the infamous 1956 French film The Red Balloon. Just a boy and a balloon for thirty four minutes, doesn’t sound incredibly exciting or interesting, but within in its simplistic limitations is says more about children than one hundred feature length Hollywood films would even come close to doing. It is with this methodology that directors Reiss Langdon and Kane Gibbons attack their debut short film, and in many ways therein lays the secret of its success.”

The review itself referred to a classic short film in order promote it as an almost classic film. This s the sort of feel I wanted the film to have.

The entire promotional package was centred around the male lead in the film as I thought he was the main character and most relatable out of the two. Therefore I choose a picture of the main character on his own for the magazine film review.

To link the poster and the film I decided take a picture that was outside in the park, as this was where the opening scenes of the film took place.The font recalls the romantic gestures of the film, with the red representing love.The two shot of the characters and the space between suggests they don't know each other which was the desired effect because of the fact that is the cry of the film.

Overall I think my ancillary tasks worked very well together with my short film in order to give it a particular style I wanted, thus appealing to a certain target audience. I thought the poster had the same in independent feel to it as the film and that the film review also expressed that type of “indie” British comedy style that I wanted the film to represent .