www.nodeone.seSTOCKHOLM | GÖTEBORG | KØBENHAVN

Jakob Persson, co-founder NodeOne

StartupDay, April 9 2011

Becoming successful by being the good guy

SharingBeing openEducating+SUCCESS!

By embodying the values of open source – openness, sharing and freedom we have become competitive and successful. In this session we will show you how you can do the same and gain advantage over the competition.

20082011

8 employees

Founded in 2008Staff of 8

2008 2011

43 employees

Grown to staff of 43No external funding

2008 2011

43 employees

500% organic growth in 32 months

Grown to staff of 43No external funding

One office has grown to threeStockholm, Gothenburg and Copenhagen.

One office has grown to threeStockholm, Gothenburg and Copenhagen.

One office has grown to threeStockholm, Gothenburg and Copenhagen.

build

write

collaborate

websites

software

on open source

We build websites.We write software.Collaborate on and use open source.

Content management system for the web

Let’s you build powerful websites and intranets

Open source

Drupal specifically.Among the first Drupal consultancies.Key player in maturing the Drupal market.We’re market leaders in what we do.Drupal is open source.

Open source means anyone can see how the software is made.You can distribute it freely.Open source promotes a number of values.Values we’ve embraced.

sharing

being open

educating

what we do

about how we work

and teaching

We share freely what we makeWe are open about how we work, our processes and methodsWe educate and teachHow do we do this and what is the business value in doing so?

sharing“There is no delight in owning anything unshared”

– Seneca

We do like the chefs, we share recipes, we talk about how we do things.When we build a site for a client, we try to give back as much of the code as we can.Developed a publishing platform as open source, freely available.Dedicated half the time of one of our best developers.

stronger relationships with client

outstanding marketing

talent attraction, recruiting and retention

strengthens the product

Very few of the sites we build contain code only we know // We use open standardized solutions // We share the code, publish it for anyone to use// Clients run less risk of vendor lock-in due to licenses or unknown source code // Builds high level of trust

stronger relationships with client

outstanding marketing

talent attraction, recruiting and retention

strengthens the product

People outside the company see what we do // Creates appreciation for competence of our staff // Makes employees visible/recognized // Motivates our employees // People attracted to come work for us // Top talent makes it easier to sell to major clients // Snowball effect

stronger relationships with client

outstanding marketing

talent attraction, recruiting and retention

strengthens the product

People buy our competence and skills // We got nothing to lose by sharing “recipes” // Open source – tools are freely available // We rely on those free tools // By sharing and contributing we ensure the future of those tools // Ensures our long-term existence

stronger relationships with client

outstanding marketing

talent attraction, recruiting and retention

strengthens the product

Sharing your work can generate extremely positive feedback // And help market your company // We announced that one of our best developers will dedicate 50% to open source

outstanding marketing

Kudos to NodeOne!

Awesome news, awesome people and incredible generosity on NodeOne's part!

Viva NodeOne for such a contribution :)

I knew already, but this is more proof: NodeOne rocks!

Responses were overwhelming // Responses from the community // Comments on blogs // Twitter // Facebook

outstanding marketing

@node_one ... Huge contribution to our community!

And a huge thank you to NodeOne for such an amazing contribution :)

big thanks to NodeOne ... I think Team Awesome officially has a Swedish branch now. ;)

And a huge thanks to NodeOne, too. I am impressed by how NodeOne has really jumped to the fore of the Drupal world.

These responses are from those who use same tools as us // But it has a ripple effect // Also seen by clients and those outside // Builds reputation and an audience

“The best weapon of a dictatorship is secrecy, but the best weapon of a democracy should be the weapon of openness”

– Niels Bohr

being open

If we come up with a great idea how something can be done, we try to get it out there as soon as possible // We blog about it and we talk at conferences // Solutions for sharing knowledge and methods for planning projects // Experiences we make as a company // We are also transparent about prices and terms

generates credibility

encourages innovation

Reveals the people behind the company // Shows the commitment we have to our work // Adds credibility as we aim to be honest rather than censoring // Strengthens our relationship to clients and others // Pressures ourselves to perform by being honest and open to clients

generates credibility

A session I held in Copenhagen about project planning filled a room // As you can see there weren’t enough chairs to go around // Openness generates a lot of interest in your company

generates credibility

encourages innovation

Attracts talent that wishes to work for a company where they feel they can develop // Those individuals helps you establish a company culture based on innovation // A company that drives change, and isn’t following

educating“Education is for improving the lives of others and for leaving your community and world better than you found it.”

– Marian Wright Edelman

We teach and train people and competitors // We teach clients so they don’t have to rely on consultants or us // We arrange training at meetups and conferences // We frequently produce web based training, videos, blog posts and tutorials // We’ve worked with Studentlitteratur to publish a book // We engage in dialog regarding training and learning

outstanding marketing

talent attraction, recruiting and retention

strengthens the product

We need specialists // A large pool to recruit from // Teaching helps us with that

talent attraction, recruiting and retention

2008 2011

5600

2900

Number of Drupal users in Sweden

Our efforts to teach has contributed to a doubling of the number of Drupal users in Sweden // That means more people we can potentially hire

outstanding marketing

talent attraction, recruiting and retention

strengthens the product

A large crowd of people who know Drupal isn’t just good for hiring // It means Drupal becomes a better option // Less dependency on a few companies and individuals // Helps us create a bigger // More valuable market

outstanding marketing

talent attraction, recruiting and retention

strengthens the product

Training shows your company has leading edge talent // Generates trust and loyalty // Builds an audience of loyal ambassadors // People who come back to you to see what you have to say // People who talk about us and for us // Word of mouth is extremely strong marketing

outstanding marketing

Visitors per week to nodeone.se

How strong you ask? // Let’s look at the traffic to our site // Once we started posting training materials it increased // And the quality of it increased // People stayed longer // Told their friends // Twitter and Facebook

outstanding marketing

After we started using our blog to post articles and tutorialsVisitors per week to nodeone.se

How strong you ask? // Let’s look at the traffic to our site // Once we started posting training materials it increased // And the quality of it increased // People stayed longer // Told their friends // Twitter and Facebook

outstanding marketing

we get 3-4 highly potential leads per week

So how does this help? // As a result we get 3-4 leads per week // Clients calling us! // We don’t make cold calls // We sell at least one project per week as a result

outstanding marketing

we get 3-4 highly potential leads per week

and the clients are calling us!

So how does this help? // As a result we get 3-4 leads per week // Clients calling us! // We don’t make cold calls // We sell at least one project per week as a result

outstanding marketing

we get 3-4 highly potential leads per week

and the clients are calling us!

which results inat least one project sold

per week

So how does this help? // As a result we get 3-4 leads per week // Clients calling us! // We don’t make cold calls // We sell at least one project per week as a result

We could have been a closed company // In every sense // Keeping everything on a leash // But we believe in freedom // Freedom of knowledge // Freedom from limiting contracts or licenses // Freedom to choose // Freedom is good // Promoting freedom is something the good guy does

We could have been a closed company // In every sense // Keeping everything on a leash // But we believe in freedom // Freedom of knowledge // Freedom from limiting contracts or licenses // Freedom to choose // Freedom is good // Promoting freedom is something the good guy does

Media – Business – Technology

CNN, Al-Jazeera and Bonnier, among others, are participating.

May 6 - 7

www.drupalcamp.se

If you want to learn more // A month from now

Contact mejakob@nodeone.se

http://www.twitter.com/realsolipsisthttp://se.linkedin.com/in/jakobpersson

www.nodeone.se