how equity management is changing" by henry ward, ceo at eshares

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H OW EQUITY MANAGEMENT IS CHANGING BY H ENRY WARD CEO AT E S HARES #TFSPECIAL

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Page 1: How equity management is changing" by Henry Ward, CEO at eShares

HOW EQUITY MANAGEMENT IS CHANGING BY HENRY WARD CEO AT ESHARES

#TFSPECIAL

Page 2: How equity management is changing" by Henry Ward, CEO at eShares

TheFamily

code: lamifasisi

WIFIWIFI

Page 3: How equity management is changing" by Henry Ward, CEO at eShares

DISAGREE ON TWITTER!

#TFSPECIAL

Page 4: How equity management is changing" by Henry Ward, CEO at eShares

#TFSPECIAL

HOW EQUITY MANAGEMENT IS CHANGING

HENRY WARDCEO AT ESHARES

@ESHARES

Page 5: How equity management is changing" by Henry Ward, CEO at eShares

A Simple Financing

Cap Table

Bob 50% ?

Mary 50% ?

Option Pool 0%

New Investors

Dave ? $1,000,000

Financing Terms

Pre Money Valuation $4,000,000

Post Money Option Pool 0%

What will this be?

New Cap Table

Bob 40% $2,000,000

Mary 40% $2,000,000

Option Pool 0% $0

Dave 20% $1,000,000

100% $5,000,000

Of course!

Page 6: How equity management is changing" by Henry Ward, CEO at eShares

Two Types of Financings

Equity FinancingConvertible Note“Priced Round”“Debt Round”

Page 7: How equity management is changing" by Henry Ward, CEO at eShares

Equity Financing Terms

Pre Money ValuationValue of the company prior to the investment of “new money”

Post Money ValuationValue of the company after the investment is made

Option PoolNumber of shares reserved for employee stock options

Page 8: How equity management is changing" by Henry Ward, CEO at eShares

Add an Option Pool...

Cap Table

Bob 50% ?

Mary 50% ?

Option Pool 0%

New Investors

Dave ? $1,000,000

Financing Terms

Pre Money Valuation $4,000,000

Post Money Option Pool 20%

What will this be? Makes sense!

New Cap Table

Bob 30% $1,500,000

Mary 30% $1,500,000

Option Pool 20% $1,000,000

Dave 20% $1,000,000

100% $5,000,000

Page 9: How equity management is changing" by Henry Ward, CEO at eShares

Have an Option Pool?

Cap Table

Bob 40% ?

Mary 40% ?

Option Pool 20%

New Investors

Dave ? $1,000,000

Financing Terms

Pre Money Valuation $4,000,000

Post Money Option Pool ?What will this be?

Got it. Everything gets

diluted.

New Cap Table

Bob 32% $1,600,000

Mary 32% $1,600,000

Option Pool 16% $800,000

Dave 20% $1,000,000

100% $5,000,000

Page 10: How equity management is changing" by Henry Ward, CEO at eShares

More Options Please

Cap Table

Bob 40% ?

Mary 40% ?

Option Pool 20%

New Investors

Dave ? $1,000,000

Financing Terms

Pre Money Valuation $4,000,000

Post Money Option Pool 20%

What will this be?

Sure. Post Money is Fixed.

New Cap Table

Bob 30% $1,500,000

Mary 30% $1,500,000

Option Pool 20% $1,000,000

Dave 20% $1,000,000

100% $5,000,000

Page 11: How equity management is changing" by Henry Ward, CEO at eShares

More Investors Please

Cap Table

Bob 40% ?

Mary 40% ?

Option Pool 20%

New Investors

Dave ? $1,000,000

Ann ? $1,000,000

Financing Terms

Pre Money Valuation $4,000,000

Post Money Option Pool ?

What will this be?

Rounding errors aside, OK.

New Cap Table

Bob 27% $1,600,000

Mary 27% $1,600,000

Option Pool 13% $800,000

Dave 17% $1,000,000

Ann 17% $1,000,000

100% $6,000,000

Page 12: How equity management is changing" by Henry Ward, CEO at eShares

Make It Hard Now...

Cap Table

Bob 40% ?

Mary 40% ?

Option Pool 20%

New Investors

Dave 20% ?

Ann ? $500,000

Jeff 5% (max to $400K)

Financing Terms

Pre Money Valuation $4,000,000

Post Money Option Pool 15%

And what if I negotiate the Pre Money Valuation?

What will these be?

Page 13: How equity management is changing" by Henry Ward, CEO at eShares

Let’s Go Back Here

Cap Table

Bob 50% ?

Mary 50% ?

Option Pool 0%

New Investors

Dave ? $1,000,000

Financing Terms

Pre Money Valuation $4,000,000

Post Money Option Pool 0%

What will this be?

New Cap Table

Bob 40% $2,000,000

Mary 40% $2,000,000

Option Pool 0% $0

Dave 20% $1,000,000

100% $5,000,000

Page 14: How equity management is changing" by Henry Ward, CEO at eShares

Let’s Sell the Company

Cap Table

Bob 40% -

Mary 40% -

Option Pool 0% -

Dave 20% $1,000,000

100% -

Sales Price = $10M!!!

Payout

Bob 40% $4,000,000

Mary 40% $4,000,000

Option Pool 0% $0

Dave 20% $2,000,000

100% $10,000,000

Easy!

Page 15: How equity management is changing" by Henry Ward, CEO at eShares

Let’s Sell the Company

Cap Table

Bob 40% -

Mary 40% -

Option Pool 0% -

Dave 20% $1,000,000

100% -

Sales Price = $500K :(

Payout

Bob 40% $0

Mary 40% $0

Option Pool 0% $0

Dave 20% $500,000

100% $500,000

Liquidation Preference!

Page 16: How equity management is changing" by Henry Ward, CEO at eShares

A Fundamental Law

Assets = Liabilities + Equity

Company Assets - Total Liabilities = Shareholder Equity

(think of it this way....)

$100 $80 $20

Page 17: How equity management is changing" by Henry Ward, CEO at eShares

A Fundamental Rule

In case of liquidation, Debts (i.e. Liabilities) are always payed before Shareholder Equity

Page 18: How equity management is changing" by Henry Ward, CEO at eShares

Capital Structure

Assets

Liabilities

Equity

$100

$20

$80

Page 19: How equity management is changing" by Henry Ward, CEO at eShares

Capital Structure

Assets

Liabilities

Equity

$80

$0 (shareholders lose everything)

$80

Page 20: How equity management is changing" by Henry Ward, CEO at eShares

Capital Structure

Assets Liabilities$60 $60 (debt holders lose $20)

Page 21: How equity management is changing" by Henry Ward, CEO at eShares

Payout Graph

$ Sales Price

$ Payout

Debt

Equity

$80

$80

Page 22: How equity management is changing" by Henry Ward, CEO at eShares

Let’s Sell the Company

Sales Price = $10M

Payout

Bob 40% $4,000,000

Mary 40% $4,000,000

Option Pool 0% $0

Dave 20% $2,000,000

100% $10,000,000

Sales Price = $500K

Payout

Bob 40% $0

Mary 40% $0

Option Pool 0% $0

Dave 20% $500,000

100% $500,000

Preferred Shares behave like Debt!Preferred Shares behave like Equity!

Page 23: How equity management is changing" by Henry Ward, CEO at eShares

Capital Payout Graph

$ Sales Price

$ Payout

$4M

$5M$1M

$1M

Preferred (Dave)

Common (Bob & Mary)

Page 24: How equity management is changing" by Henry Ward, CEO at eShares

“Dead Zone” Protection

Accruing DividendsDividends (i.e. 6%) that accrue

Participating (vs Non-Participating)Participating Preferred takes pro-rata portion of any gain after receiving cost basis

Investment MultipliersIncreases the protected return to the investor e.g. 2x returns twice the original investment before common is paid

Page 25: How equity management is changing" by Henry Ward, CEO at eShares

Accruing Dividends

$ Sales Price

$ Payout

$4M

$5M$1M

$1M

Preferred (Dave)

Common (Bob & Mary)

$1M + 6% * t

Grows over time

Page 26: How equity management is changing" by Henry Ward, CEO at eShares

Participating Preferred

$ Sales Price

$ Payout

$4M

$5M$1M

$1M

Preferred (Dave)

Common (Bob & Mary)

Page 27: How equity management is changing" by Henry Ward, CEO at eShares

Preferred Multiplier

$ Sales Price

$ Payout

$4M

$5M$1M

$1M

Preferred (Dave)

Common (Bob & Mary)

$2M

Page 28: How equity management is changing" by Henry Ward, CEO at eShares

A Few More Terms

Anti DilutionProtects investor ownership percentage in the case of a down round.

WarrantsJust like Options (right to buy at a strike price) except they are add to the fully diluted (instead of from option pool)

Partially Participating Liquidation PreferenceBehaves like Participating Preferred up to a certain threshold which is usually expressed as a multiplier of the investment

Page 29: How equity management is changing" by Henry Ward, CEO at eShares

What is eShares?

Page 30: How equity management is changing" by Henry Ward, CEO at eShares

We are an SEC registered Transfer AgentThe first one focused on private companies.

Page 31: How equity management is changing" by Henry Ward, CEO at eShares

We issue electronic shares, options, debt, and derivativesAnd track ownership, restrictions, and shareholder information.

Page 32: How equity management is changing" by Henry Ward, CEO at eShares

We automate their approval and compliance

Seller Buyer

Including new issues, transfers, and settlement.

Page 33: How equity management is changing" by Henry Ward, CEO at eShares

And track the shareholder registryAnd the shareholders portfolios.

Cap Tables

Portfolios

Page 34: How equity management is changing" by Henry Ward, CEO at eShares

Consolidating equity services for privately owned assets

Transfer Agents Brokerages

Private Company Services

Public Company Services

IPO

For companies and shareholders

Exchanges

Page 35: How equity management is changing" by Henry Ward, CEO at eShares

Our website describes us bestAnd tells our story

Page 36: How equity management is changing" by Henry Ward, CEO at eShares

Thanks!