WHAT IS ESPORTS?

Total sales of the CoD:MW series (3 games): 65 million

Monthly Xbox Live subscribers: 40 million after 8 years

Monthly active LoL players: 32 million after 3 years

Daily active MW3 players at peak: 3.3 million

Daily active LoL players currently: 12 million

Peak concurrent players on MW3: 1.4 million

Peak concurrent players on LoL: 3 million

Total hours played of Halo series since 2004: 2+ billion

Average hours played each month in 2012 of LoL: 1+ billion

HOW DOES ESPORTS

BENEFIT

PUBLISHERS?

THE RIGHT DNA FOR

AN ESPORTS TITLE

HOW CAN

DEVELOPERS &

PUBLISHERS

SUPPORT THEIR

GAME

AFTER LAUNCH?

HOW ESPORTS IS

CHANGING YOUR

MARKET