how festivals and events have changed with social media
DESCRIPTION
We used to go to music festivals with a packet of Rizla and wellies. Now we take smartphones, and some even take i-pads. And if you aren't at a festival, you still can be with social media. Has it all gone mad ? (marketing, digital, experiential, innovation, PR, online marketing, stunts)TRANSCRIPT
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Jez Jowe5, July 2012
1997 to 2012
The Impact of Social Media on Events and Fes<vals
(Part 3 in a series)
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Today: 11th July 2012
Whether brand, sponsor, rights holder, agency,
consumer, poli<cian, government, charity, celebrity, team, media……
Top 3 things you need to know about
No 1: Social Commerce No 2: Gamifica2on No 3: Live Experience
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FesBval and Live Events 1.0 My 1st Fes)val : consumer 1997
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There was no digital or SoMe You shared stories and experiences face to face. Not pre or post.
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My 1st FesBval : MarkeBng Exec. 1998
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We made a website for informaBon. Bandwidth restricted traffic. But they did e-‐mail this clip….
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FesBval and Live Events 1.0 Travis Live from Boston
Hi, Jez here. I love Travis - I hear they are doing a live gig from Boston tomorrow night at 2100GMT that is going to streamed on AOL Live and then available on DVDJez
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FesBval and Live Events 1.0 Earned media could not be bought -‐Fans and passions first
FUCK OFF YOU MARKETING TWAT.This is a forum for fans not sales! 58 other people liked this comment
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FesBval and Live Events 1.0 Earned through ‘value exchange’ -‐ Honesty, personality, content, relevance.
Hi there, Marketing Twat here. Thought you might like to know that Travis are doing a gig from Boston tmw night at 2100GMT on AOL Live 458 other people liked this comment
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FesBval and Live Events 1.0 Conversa)on leads to rela)onship-‐ Influencer + social currency
Thanks for the info! :-)
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Poor bandwidth. Too ambiBous. SMS (where r u ?)
FesBval and Live Events 1.0 No mobile coverage
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FesBval and Live Events 1.0 Consumer capturing not sharing
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Poor bandwidth. Too ambiBous. Keep it simple –SMS (where r u ?)
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FesBval and Live Events 1.0 Brand adding a benefit not a badge
Brands back to basics. Text the stage. Request a track. Latest line up.
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FesBval and Live Events 1.0 Beer brand giving us cold beer
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This got views and menBons. Touched a fesBval nerve.
A fragrance toilet and make up tent ?
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FesBval and Live Events 1.0 The start of brands being useful
Brand + band = access Sponsor + owner = benefit
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FesBval and Live Events 1.0 Branded u)li)es
Orange = Mobile network Insight= Where’s my tent ? SoluBon= Text your tent and find it
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FesBval and Live Events 1.0 Web2.0 -‐Communi)es and technology convergence
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Content communiBes Social Networks Sharing and connecBng plajorms
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FesBval and Live Events 2.0 Decent network coverage, affordable
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More bandwidth More mobile services
Less cost
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FesBval and Live Events 2.0 Mobile specific sites
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FesBval and Live Events 2.0 Apps got clever and useful
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FesBval and Live Events 2.0 Live, tagging, Facebook
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Gasto tag
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FesBval and Live Events 2.0 very clever mobile apps
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Song recogniBon Live Music communiBes Shazam, now SpoBfy
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FesBval and Live Events 2.0 Bluetooth content & broadcas)ng
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FesBval and Live Events 2.0 cool things like augmented reality
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Dominance on the moible device For real Bme experiences InformaBon , offers, backstage
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FesBval and Live Events 2.0 real )me news, events and offers
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Your ba5ery didn’t run out. You looked at phones obsessively.
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FesBval and Live Events 2.0 YouTube & TwiYer – LIVE
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Events streamed Live. Events with hashtags. YT pages with streams.
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FesBval and Live Events 2.0 Live events supported with social media
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FesBval and Live Events 3.0 Ushuaia Ibiza Beach Hotel
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Share pics to Facebook. HI-‐Tech RFID bracelet.
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FesBval and Live Events 2.0 RF Scanners, mobile, geo
See skiers posiBons See skiers Bmings Connect, share, upload
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FesBval and Live Events 2.0 Live events supported with social media
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QR Codes on flyers. QR Codes on Bckets. QR Codes on people.
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FesBval and Live Events 2.0 Geo Loca)on and Checking in everwhere
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Check-‐in to find friend. Check-‐in for offers. Check-‐in to be a mayor.
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FesBval and Live Events 3.0 RFID wristbands
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No queues No forged Bckets Long term branding
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FesBval and Live Events 3.0 NFC and walletless solu)on
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No wallet No worries
No robberies
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FesBval and Live Events 3.0 live fan streams (inc vyclone app)
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UGC footage Fan cams / POV Sync’d audio
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Social Olympics
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HSE Proprietary live events applicaBon (with mobext) • Shares, Check ins, likes • Footage, fan cams, facial recogniBon • ConversaBons & Community • Social Commerce & promoBons • Next event alerts and invitaBons • 2012 ideaBon. 2013 producBon
HSE Proprietary content booth (integrated or stand alone) • Upload staBon • Download staBon
What next
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WOULD YOU GO TO AN EVENT, FESTIVAL OR LAUNCH
PARTY WITHOUT YOUR PHONE TONIGHT?
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