how game design thinking becomes engagement design
TRANSCRIPT
How Game Design Thinking becomes Engagement Design
Lindsay Grace
Lindsay D. GraceAssociate Professor Director, Game Lab and StudioAmerican UniversitySchool of CommunicationFilm and Media Art
[email protected]://www.ProfessorGrace.com
Twitter:@mindtoggle
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Director, American University Game Lab and Studio
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Our focus:
Applying Game design in non-game contexts
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Engagement through play
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$650K+ USD in game contracts and funding since 2014
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$350,000 USD
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2015
We champion engagement design
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Engagement design as informed by
Game Design
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Figuring out how to keep people engaged
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Our 3 Essentials to engagement1. Experience2. Agency3. Play
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“Content may be king,
experience is the kingdom”
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Game designers are experience designers
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We help our players do
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Engagement is dynamic
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Contemporary audiences want dynamic systems
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Contemporary audiences want dynamic systems[AGENCY]
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News is always a dynamic system,
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News is always a dynamic system, we don’t always report it that way
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19th most visited page on NYT.com
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Games help make other people’s stories,
our stories
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Games are about doing
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Readers, read the story
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Readers, read the story
Audiences, watch the story
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Readers, read the story
Audiences, watch the story
Players, do the story
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“what do I do in the game”
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Role Play the DC Metro “Adventure”
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Sometimes, “doing” the story is more experiential and persuasive. .
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Delivery Drone
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• Designed to emphasize:
The collision of privacy and Convenience created by delivery drones
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“create a thirst” for more news
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Improving our understand of news
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Human computation game:Collects data about people’s perception
to inform editing teams
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What are readers misunderstanding?Can we collect data quickly and usefully to inform news organizations?Can we help readers to be better readers
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Thank You
Lindsay Grace
Lindsay D. GraceAssociate Professor Director, Game Lab and StudioAmerican UniversitySchool of CommunicationFilm and Media Art
[email protected]://www.ProfessorGrace.com
Twitter:@mindtoggle
@mindtoggle