how game of thrones uses social media
TRANSCRIPT
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Game of Thrones is an American fantasy drama television series that depicts the three core fictional storylines.
• Started in 2011• No. Of Seasons: 5• No. Of Episodes: 50
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Social Media StatisticsFacebook page has over 17.3M+ like withposts having 3K+ likes and videos with 3M+ views
Twitter page has 55K+ tweetswith 3.2M+ followers
Youtube has 1,575,000+ Subscribers
Instagram page has 450+ postswith 1.6M+ followers
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Social media marketing has been an integral part of HBO’s campaign for Game of Thrones.
A mix of smart marketing campaigns, consumer-generated internet buzz and over-the-top events contribute to making HBO’s an admirable marketing strategy.
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Awareness
Awareness is created to attract the fan following.
HBO was set out to create awareness three months prior its first episode
aired.
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Engagement
• 30-days countdown• 50-days countdown
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Engagement
• Ongoing production blog
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Engagement
• Vine: To build hype for the show’s latest trailer ahead of its release
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Engagement
• Games such as “Join the Realm”, and a more interactive game: “Game of Thrones: Ascent”
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Engagement Contests
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HashTags
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Engagements
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A new strategy of "Weaponising Time”- a short video clip that would vanish in 90
seconds
Two new social platforms that GoT may wish to incorporate are:– Pintrest– Meerkat
In short The Game of Thrones is pulling out all the stops with social media to
excite and engage their fans.
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Thank You!