CERN video coverage report

How we helped the CERN video go viral

• We took an amazing video…• Created a story around how it was developed

• Took photos of the amazing performers playing music in situ

• Brought the story to life with interesting and colourful quotes

• Picked up the phones to our top media contacts

• Posted on social media

• Set up interviews with Domenico and liaised with press

And watched as the story gathered momentum!

The story was covered by top media outlets (and some local ones too)

…reaching a combined global readership of 248,744,525

Outlet/Publication Country Circulation: Unique Visitors Date Headline

Congoo News United States 18,655 04/10/14 21:36 Here's What The Higgs Boson Sounds Like When Scientist-Musicians Play It

Gizmodo Australia Australia 295,288 04/10/14 12:00 Here's What The Higgs Boson Sounds Like When Scientist-Musicians Play It

Scientific American Blog United States 471,686 04/10/14 11:04 Physics Week in Review: October 4, 2014

Digital Trends United States 4,609,416 03/10/14 22:10 Scientists ‘sonify’ Higgs boson data into gorgeous piece of chamber music

Panorama Daily Palestine 0 03/10/14 20:18 Scientists ‘sonify’ Higgs boson data into gorgeous piece of chamber music

Tech Investor News United States 18,052 02/10/14 23:36 Scientists ‘sonify’ Higgs boson data into gorgeous piece of chamber music

Gizmodo UK United Kingdom 236,065 03/10/14 20:30

Here's What the Higgs Boson Sounds Like When Scientist-Musicians Play It by

Adrian Covert

Tech Investor News United States 18,052 03/10/14 16:42 Here's What the Higgs Boson Sounds Like When Scientist-Musicians Play It

Gizmodo United States 9,067,119 03/10/14 15:59 Here's What the Higgs Boson Sounds Like When Scientist-Musicians Play It

OhhWord.com United States 0 03/10/14 17:11 Here’s What the Higgs Boson Sounds Like When Scientist-Musicians Play It

FreeNewsPos.com United States 0 02/10/14 07:12 LHChamber Music

Tech Times United States 641,274 01/10/14 20:20 CERN makes music from Large Hadron Collider’s atom smashing data

Yahoo! News United States 41,569,008 01/10/14 17:18 Higgs Music: What the World’s Largest Atom Smasher Sounds Like

Nature World News United States 117,229 01/10/14 15:25 Higgs Boson Data Becomes Musical Masterpiece

Delhi Daily News India 0 01/10/14 12:55 CERN physicists convert Higgs boson data into music

Democratic Underground United States 536,873 01/10/14 10:16

If the Large Hadron Collider made music, this is what it would sound like:

physicists

Usum India 0 01/10/14 07:54 The sound of science: Higgs boson data turned into music at CERN

Telegraph.co.uk United Kingdom 25,294,595 01/10/14 06:15

The sound of science: Higgs boson data turned into music at CERN by Sarah

Knapton, Science Correspondent, video source

The Telegraph (eClips Web) United Kingdom 25,294,595 01/10/14 04:15

The sound of science: Higgs boson data turned into music at CERN by By

Sarah Knapton Science Correspondent video sourc

LiveScience United States 3,208,187 30/09/14 15:31 Higgs Music: What the World’s Largest Atom Smasher Sounds Like

Business-Cloud.com United Kingdom 0 30/09/14 11:37

Seven physicists from CERN play music created from data | Business-

Cloud.com by Ian Murphy

The Guardian United Kingdom 39,701,356 30/09/14 11:16

If the Large Hadron Collider made music, what would it sound like? by Stuart

Dredge

The Chinese Academy of Sciences China 334 30/09/14 09:12 CERN Turns 60 and Celebrates Peaceful Collaboration for Science

News.nom.co United States 0 30/09/14 07:21 CERN CELEBRATES 60 YEARS AS EUROPE'S TOP RESEARCH FACILITY

Institute of Energy Physics Chinese Academy of

Sciences China 0 30/09/14 05:15 CERN turns 60 and celebrates peaceful collaboration for science

Euronews France 2,093,081 30/09/14 00:02 CERN celebrates 60 years as Europe’s top research facility

e! Science News Canada 43,622 29/09/14 22:20 Physicists Turn LHC Data Into Atom-Smashing Music

NBCNEWS.com United States 21,554,667 29/09/14 20:46 LHC Data Turned Into Smashing Music for CERN's 60th Birthday

MotherBoard United States 0 29/09/14 17:44 The Symphony of Particle Smashing, as Performed by CERN Scientists

Repubblica.it Italy

23,469,175repubblica.it: http://video.repubblica.it/tecno-e-scienze/svizzera-la-sinfonia-del-bosone-di-higgs-gli-scienziati-suonano-al-cern/178805/177568

France info France

2,901,622

france info: http://www.franceinfo.fr/emission/france-info-numerique/2014-

2015/le-boson-de-higgs-ca-ne-se-voit-pas-mais-ca-s-ecoute-01-10-2014-22-

27

Slate.fr France 2,584,574 http://www.slate.fr/story/92805/musique-boson-de-higgs-cern

Forbes 45,000,000

10/07/2014 http://www.forbes.com/sites/stevenkotler/2014/10/07/unlocking-big-data-

lessons-learned-from-the-god-particle/

The video went viral on Twitter too!

And got tweeted by some pretty exciting CERN supporters…

After sending the press release to our contacts..• Hits on the YouTube video increased from 1900 hits to over 20,000 in

just 24 hours!

• The video now has over 57,000 views and continues to grow

• The twittersphere is showing no signs of slowing down as the video continues to be shared…