how givemn rasied $14 million in one day
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8/4/2019 How GiveMN Rasied $14 Million in One Day
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How GiveMN Raised$23 million in 2 Days
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Content
Razoo Introduction
Give to the Max Day Case Example
Giving Day Webpage Layouts
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• Launched in September2006
• More than 180,000 peoplearound the world havedonated $50 million throughRazoo
• Over 8,000 U.S.-registerednonprofits have receiveddonations through Razoo
• We’ve worked withcommunity foundations(Minnesota CommunityFoundation), companies(Land-O-Lakes), and
celebrities (Craig Newmark,founder of craigslist.org)
Razoo at a Glance
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Razoo Giving Day Partners
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Content
Razoo Introduction
Give to the Max Day Case Example
Giving Day Webpage Layouts
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Give to the Max Day 2009
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Goals:• Increase giving to nonprofits
across Minnesota• Raise as much money as possible
in 24 hours
• Help nonprofits attract new donorsand move check-writing donorstoward online giving
Prizes offered:• Every donation made on Nov. 17,
2009 received a portion of the$500,000 match
• 3 nonprofits that received the mostdonations received cash prizes of$5,000, $2,500 and $1,000
Total Dollars Raised: $14.5M
Total Donors: 38,778
Average Gift Size: $361
# of Nonprofits: 3,434
Average Gifts per nonprofit: $4,077
Results at aGlance
Source: GiveMN
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Give to the Max Day 2010
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Goals:• Increase giving to nonprofits
across Minnesota• Get more than 40,000 people to• Help nonprofits attract new
donors
Prizes offered:• Prize grants for nonprofits with
most donations: $15,000 for 1st place, $10,000 for 2nd place and
$5,000 for 3rd place• “Golden ticket”: One donation
was also selected randomlyevery hour to receive a match of$1000 for their organization
Total Dollars Raised: $10M
Total Donors: 42,624
Average Gift Size: $188
# of Nonprofits: 3,663
Average Gifts per nonprofit: $2,741
Results at aGlance
Source: GiveMN
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Give to the Max Day Impact
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Les Voyageurs Inc.:
83 donors
75% NEW
Twin Cities Rise :104 donors
43% NEW
Sample Nonprofit Results
Source: GiveMN
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2010 Testimonials
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“ Students commented on the leaderboard being more exciting than Facebook – now THAT is a compliment if I have ever heard one!! ”
-Kristin Bortnem, Associate Director of Annual Giving, Concordia
College
“ Give to the Max day is a such a benefit to a small organization…the day allows us to get our message out
in a fun way that our constituents respond to…it provides…a clear motivator.”
- Laura Zabel, Executive Director, Springboard for the Arts
Source: GiveMN
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Give to the Max Day GoingForward
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of nonprofits participating in 2010
plan to participate again next year
of donors on Give to the MaxDay said they will use GiveMN
again
Source: GiveMN
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The Right Partners
Nonprofit Ownership of
Event
Highly-effective PR strategy
A strategic platformpartner
Key Success Factors
11Source: GiveMN
We benefitted from terrific earned media and broadened awarenessthrough creative media promotions
With support from GiveMN and MAP for Nonprofits, nonprofits promotedthe day to success
GiveMN is supported by a partnership group with tremendous credibilityand influence in Minnesota
The Razoo platform is easy and engaging and the Razoo team providedtremendous strategic support for the event
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Content
Razoo Introduction
Give to the Max Day Case Example
Giving Day Webpage Layouts
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Examples of Webpage Layouts
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Give to the Max Day: GreaterWashington
Live PC Give PC
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Why Work With Razoo?
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World-ClassReliability
CostEffectiveness
• Our talented team of engineers build andimprove the site to handle high volumes
• Over $14 million processed in one day forGiveMN
• The Razoo giving site costs a fraction of what itwould cost to build from scratch (consideringdesign, programming and hosting of the site),and can be launched in a month
Best Practices• In running Giving Days, Razoo and its partners
incentivize and encourage giving; bestpractices from these campaigns are sharedand catalogued for the benefit of all partners