how google adwords remarketing allows you to stay engaged with your target audience
TRANSCRIPT
#ATYCAsk The Young Cow
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How can Google AdWords
remarketing allow you to stay
engaged with your target audience
online?
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1 – What is remarketing?Remarketing is a useful tool developed by Google AdWords and used by advertisers to display adverts to audiences who have previously visited a website.
So when a visitor loads up a new website, you have a chance of appearing in a display advert (Ad) in various positions on another webpage
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When we create Ad banners we create visually appealing banners that can implement animation to catch the eyes of your audience. We aim to get our top 7 core elements into the banner, these elements are;
Ad Banners
1. Call to action2. Eye-catching images3. Clear information4. Relevancy to the user (Remarketing
lists)
5. Brand colours/identity6. Animation (Gif file)7. Tempting offers
What results should I expect?
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Every company will be different in terms of what results they can get.
Below is the AdWords dashboard for another client where we used remarketing and Ad Banners, These banners received very impressive results within the first week of going live.
Their banners accumulated over 100,000 impressions.
Where do I place my Ads?
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You have these great looking ads but you don’t know the best place to put them.
The best place to start thinking is your local/regional news website, for example, the target website for a businesses in Wolverhampton would be the Express and Star.
When creating your campaign Google will allow you to pick which websites you would like your ad to be placed on, it will also tell you if that website has the features enabled in order to show your ad as not every website allows ads.
Google will also show you how many times the website is visited every month to give you an indication of the popularity of the website. This helps you to focus on the right website to bring in traffic.
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Do you want to grow your brand? Do you want to engage with your target audience? Would you benefit from remarketing?
If you answered YES to these 3 questions, we would recommend you take a serious look at Google AdWords for your business. If this is something that seems a little daunting, we would be happy to answer any questions you have, just leave a comment below or you can get in touch with us.
It’s decision time…
#ATYC - Ask The Young Cow
Every Wednesday 1pm UK
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