How Green Is BP?• In 1998 CEO publicly committed Co to cutting

carbon-dioxide emissions by 10% below 1990 levels by 2010– 40% cut from business as usual– More ambitious target than Kyoto Protocol itself

• Business units that reduced emissions or cut fuel consumption would have those savings count toward bottom line, would be reflected in pay scales and bonuses

• Co not only met target, it exceeded it, eight years ahead of schedule and w/ no net economic cost

How Green Is BP?• So why does BP still have critics?– Co interested in Artic National Wildlife Refuge (

ANWR)– Co, by virtue of its slogans and actions, tried to

seize moral high ground and so is judged by different standard

• Next set of goals:– Reduce global-warming gases from BP’s own

operations as well as from products it makes– Maintain CO2 emissions at current levels even as

Co doubles production of oil and gas– Make 50% of Co’s pump sales worldwide come

from clean fuels» Source: New York Times Magazine, 12/8/02