How I got 357 emails and 50+ leads with this

BBQ hack

Hello!

I am ElizabethI am here because I love to give presentations.

You can find me at @LinkedIn

Few months ago, I realized our sales activity

was diminishing despite our team spending the same amount on advertising.

Then

Less than

2%of cold calls resulted in meetings.

It took

18calls to connect with a single buyer.

So our team decided to do some sales hacking. And we came up with a

BBQ Hack

BBQ Hackconnects private sellers in the

neighbourhood

We filtered private sellers in our targeted neighbourhood1

So here is how we did it

Filter the leads in targeted neighbourhood with Realtofy

Quick Tips- You can use Realtofy to collect leads in your area

- Or you can do it manually on classified platforms

- Export them as CSV for mailing

6-week Market Duration

This is the time private home sellers will start looking for other options to sell their houses.

How we filtered high ROI leads

Bad Photos

This is a good sign that the homeowners have little knowledge in marketing.

We created a BBQ event page along with an email registration form2

That looks something like this

Quick Tips- You can use free site builder like Weebly, Wix to make the website

- For email collection, you can use Mailchimp

- Don’t forget to ask for a home address

■ First come first serve basis for 50 households

■ We collected emails even after we reached 50 households

We sent invitation letters to those private sellers3

What we’ve included in the letter

■ A sincere and simple message■ The event page link

This is how we got more sellers to register

Warm invitation phone calls

Personally dropped the letters and greeted them● We remembered what the house look like● So we can make compliments on their houses

during the BBQ event

We prepared the BBQ supplywhen we saw enough traction4

We got

250+emails sign up in the first week

This is a fantastic result because

■ We only sent out direct mail to 30 households■ Other members in the same household also

registered■ Their neighbours also registered

We asked a local caterer to set up

the event.

Have fun at the BBQTurn cold leads into friendships5

What we did at the BBQ event?

Keynote Intro

We introduced ourselves, explained the purpose of the event: “Connect everyone in the neighbourhood”.

1 on 1 conversation

We talked to as many people as possible. We complimented their houses, provided them with helpful tips, and sent out business cards.

Checked In

We confirmed who actually came to the event. We also asked the participants to fill any missing information.

Make sure everyone has a

good time.

Something amazing happensWe started to see active engagement from sellers. They had inquires about photos, furniture placement, etc...

Follow upKeep the conversation going6

Sales

How we made a sale?

Emotional connection Consistency

Cost breakdown

Cost Note

Website $100Free (But we hired

someone to do it to speed up the process)

Lead generation $75We had an annual

membership, the cost was lower

Catering $500We reached out to 5

companies and found a good deal.

Total $675

$15.5Lead acquisition cost

50+Active leads were gained. Total success!

357 subscribersSubscribed to our mailing list

BBQ Hack Review

BBQ event page

Create a landing page with a registration form.

Filter private sellers

Filter the high ROI private sellers in the neighbourhood.

Send invitation letters

Write a sincere message and include the website link.

Prepare food supply

Call a local caterer to set up at your preferred location.

Have fun at the BBQ

Have more 1 on 1 conversation with private sellers.

Follow up

Keep the conversation going to turn a lead into a deal.

And that is the BBQ strategy that you can optimize to get better

results.

Thanks!

Any questions?Leave a comment! We would like to hear your feedback and improve our sales strategies.

Credits

Special thanks to all the tools which made this sales hack possible:

■ Weebly for the landing page■ Mailchimp for email collection■ Realtofy for private seller filtering