how i pushed a campaign from a floating village
DESCRIPTION
In November of 2012, Romila Barryman launched a research based campaign that gathered interviews and surveys of geographical and cultural issues of scholarship recipients on the island of Borneo, Indonesia. This NetSquared event delves into the basics of demographic analysis, test campaigns, brand culture - and the importance of storytelling a kick-ass message. http://www.meetup.com/Vancouver-social-media-nonprofits-social-change/events/128004452/TRANSCRIPT
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HOW I PUSHED A CAMPAIGN FROM A FLOATING VILLAGE
Romila Barryman | @MsRomilaB
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MESSAGE
THINK HIP-HOPSTORYTELL WELL
CREATIVE CONTROL
NO BULLSHITING
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1. PLATFORM
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FANTASIC VISUALS
CONSISTENCY
PERSONALITY & VOICE
SENSE OF COMMUNITY
2. BUILD A FOUNDATION
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KNOW YOUR AUDIENCE
MEASURE SUCCESS
PEAK HOURS
3. LAUNCH A PRE-CAMPAIGN
STRESSES TEAMWORK
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MEASURING SUCCESS
ANALYTICS
INCREASED PROFIT/FUNDING
DIRECT FEEDBACK
LEAKED SUCCESS
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