how important is moz's domain authority for link building campaigns?
TRANSCRIPT
![Page 1: How Important is Moz's Domain Authority for Link Building Campaigns?](https://reader035.vdocument.in/reader035/viewer/2022062900/58eb517d1a28aba1538b4687/html5/thumbnails/1.jpg)
How Important is Moz’s “Domain Authority”
for Link-Building Campaigns?
MOBILE APP DEVELOPM
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SEO SMM
WEB DESIG
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DEVELOPMENT
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A few months back in 2015…
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MOZ suddenly updated
its key metric
and many sites saw a drop in their Domain
Authority or DA
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Panic was felt in the digital marketing community.
Many were taken by surprise, whereas others were apprehensive about downslide of their sites’ Moz ratings.
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Fear of loss in traffic as well as rankings on Google became widespread….
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Are you also feeling the heat because of a
sharp drop in your site’s Domain Authority?
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A drop in Domain Authority of your website is not necessarily going to translate into a loss of traffic and ranking on Google.
RELAX!
If yes, then just
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BUT…This episode has fueled a new debate…
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Is Moz’s DA still relevant as a metric to measure the success of a website?
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How relevant is DAfor the success of your website?
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My answer would be an emphatic “NO”
If you ask me…
I don’t use DA, when I have to assess the performance or
success of a website.I don’t even consider it as an
indicator of effective link-building.
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DAis just a metric based on some
sound parameters, but there are “many other SEO factors” that
impact the success of your website.
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A successful link-building campaign also leads to good traffic and rankings, but is it the only factor responsible for your success?
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So, what’s more important for ranking and traffic?
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Is it DAOr
Anything else?
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Is there anything else that is more important than DA for rankings
and traffic?
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RELEVANCE
Relevance is far more
important for a website than its
DA
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You are doing great!
If you have
high DA and
a high degree of relevanc
e…
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Then, why do people even
discuss Domain Authority?
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We don’t endorse DA as a metric to measure the success of a website, but we still respect it, becauseDA can be measured as a tangible factor!
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is a complex metric and it uses around
40 signals
DA
However, Moz doesn’t disclose
those signals.
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1009998979695...…60……50...…40……30……20……10
DA is a cardinal number (on a scale of 100) and it makes life easier for marketers, when they want to check the efficiency of their websites.
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So, should your links be judged based on the DA of a website?
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DA as one of the factors to pursue a link but a far more important factor is “relevance”. Relevant links
are always appreciated by Google and you should have a lot of such links.
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Don’t banish websites with low DA for back-linking. Google algorithm doesn’t appreciate low quality spammy sites or unethical practices like link-exchange and link networks.
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So, what kind of sites we
should focus on?
FOCUS
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Focus on sites that have:A. Great contentB. Excellent user-experienceC. Contribution from bloggers and expertsD. Relevant to your niche
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Key takeaways
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A site with low DA, but with all the four features listed above, should be focused on.
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Relevance should be the top priority and DA should be considered secondary in any link-building campaign.
RELEVANCE
DA
1
2
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If you like to add something to this, please feel free to do so!
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