How is strategic planning Carried out at different levels of Organizations?
Four Organization levels are
Corporate&
DivisionStrategic Planning
1.Defining the corporate mission statement
Provides a sense of •Purpose•Direction•Opportunity
Mission without a Vision LooksOrdinary
Good Mission Statements
•Limited Goals•Company’s Value Highlighted•Defines their Competetive Territory•Long Term Views•Short, sweet and memorable
2.Establishing Strategic Business Units
Nestle’s SBUs
Characteristics Of SBU:•Separate Entity•Has it’s own Competitors•Has a Manager for Strategic Planning
3.Assigning Resources to each SBU
Through Portfolio Planning Models
4.Assessing Growth Opportunities
Integrative Growth:
Backward- Acquire SuppliersForward-Acquire RetailersHorizontal-Acquire Competitors
Business unitStrategic Planning
Strengths and Weaknesses
Checklist analyzing in the fields of•Marketing•Finance•Manufacturing•Organization
Opportunities:Problem Detection methodIdeal methodConsumption chain methodMarket opportunity analysis
Threats:
Due to Unfavourable Trends
Goal Formulation
Arranged HierarchiallyQuantitative ObjectivesRealisticObjectives-Consistent
Porter’s Generic Strategies
Strategic Alliances
ProductPromotionalLogistics AlliancesPricing Collaborations
Program Formulation andImplementation