how it buyers make data center purchase decisions (slideshare)
TRANSCRIPT
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How IT Buyers Make Data Center Purchase Decisions
A data center sales team must understand buyer behavior and use that information to create a strategic and effective marketing campaign
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To gain more clients, sales must know how buyers
research and make purchasing decisions
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Consumers buy products/services for one of two reasons:
Solve a problem Increase pleasure
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According to Social Media, 78% of consumers rely on social media to making a
buying decision
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69% of American consumers use the Internet to read reviews before
buying goods or services
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People still value word of mouth when making purchase decisions
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Consumers have a firmer attachment to a product/service if their friends or
colleagues are loyal to it as well
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Does your data center understand how IT buyers research and make
purchasing decisions?
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Let us know in theComments
section below
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