HOW IT IS DONE…

• Making a magazine

• Percentage division of the content

• Segment heading

• Fashion 20%

• Cosmetics 20%

• Lifestyle 35%

• Health 5%

• Food 10%

• Fragments 5%

• Culture 5%

• Address book, imprint 2%

ISSUE PLANNING

ISSUE LAYOUT AKA WINDOWS

WORKING WITH THE ISSUE LAYOUT

• Current pages

• Non-current pages

• Production schedule

• Files with the sources

CONTENT PLANNING

• Necessity to know the readers target group

TOPIC SELECTION

LAYOUT OF THE PAGES

LAYOUT

• Alternation of photos and text

THE RHYTHM OF THE MAGAZINE

• Good legibility

• Font sections

• Aesthetics

• Graphic work of typography

• Minimum 3 maximum 5 kinds

• Graphic features (flower, stamp etc.)

• The fonts are unchangeable

FONT SELECTION

• Into the layout

• Text and then layout

• Practice of text writing 12 b

• 1,5 line spacing

• Perex in italics

TEXT WRITING

TEXT PRACTICE

• Fixed structure: Title, perex, text

• Gender inflection of foreign names

• A photo cannot be without a description

• The reader does not want to deduce or investigate

• Short titles

• Perex introduces the issue and attracts the reader to read further

GRAPHICS

• Single characters

• Capitals

• Hyphens at the end of the sentences

• Word division yes or no

ONLINE DIFFERENCES

• Text cannot just be copied from print to web

• Text is not read, it is scanned

• Why are the proof readings printed…

• Short texts

• Key words are omitted

• Contend prevails over the form (absence of graphics)

• Text indexing

TEXT CIRCLE

• Plan

• Writer

• Editor

• Proof reader

• Graphic designer, writer, graphic designer, editor, proof reader, editor in chief, graphic designer, … art director

• Uploading the text to a server

ARTICLE, GRAPHIC DESIGNER CIRCLE

• Picture wrapping

• DTP studio – output, adjustments, corrections, colors, print PDF tisková, printing, binding,

distribution

PHOTO SHOOT + PHOTO PRODUCTION

FASHION EDITORIAL I.

FASHION EDITORIAL II.

• Team

• Photographer

• Editor

• Stylist

• Clothes rental

• Credits

• Make up

• Model vs celebrity

FASHION EDITORIAL III.

PRODUCT PAGES

INTERVIEW

• Research and preparation

• Recruit

• Production (taking photos or not)

• Rewriting

• Editing

• Autorization

• No other interventions are allowed

REPORT

• Celebrity live

• Theater, movie, series backstage

• How does a celebrity cook

• How does a celebrity`s closet look like

• What pets do the famous people have

at home

BACKSTAGE

• Parties, society

• News

• Front pages of the magazine

• Depending on the binding V or V2

CURRENT PAGES

EDITORIAL AND IMPRINT

STRUCTURE OF THE EDITORIAL TEAM

• Responsibility for the whole issue

• Cooperates with the advertising, marketing and distribution department

• Increases the number of copies

• Big decisions made with the CEO

• Approves the cover page of the magazine

• Is the last person to read through all the pages

• Does not write too much

• More of a manager than an executive

• His representative takes over the responsibilities in case of absence

EDITOR-IN-CHIEF

• Text editing

• Choice of photographs

• Writing

• Language education

• Even production of the issue

• Schedule coordination

• Work division among the editors

• Inspection of the text submission

HEAD OF THE PUBLICATION

Head of the publication Editor

• The photo editor looks for photos

based on the brief

• Graphic designer designs the website

• DTP

• Retouches, adjusts coloring and

sharpness for printing…

• Comes out with the ideas

• Writes the texts

• Chooses the photos

• Normal day at the editorial office

• Printing conferences

• Code of ethics

EDITOR

Editor Photo editor and graphic designers, DTP

THANK YOU FOR YOUR ATTENTION

LUCIE KOCHOVÁ