how machine learning works for business
TRANSCRIPT
Building expertise on demand.
HOW MACHINE LEARNING WORKS FOR BUSINESS
TODAY’S GOAL
Leave with a firm grasp on how machine learningcan be a tool and an opportunity for your business.
OUR JOURNEY
● Context● Choosing the right tool● Putting it to work● The hurdles
WHAT IS MACHINE LEARNING?
A brief introduction.
SOFTWARE IS EATING THE WORLD
Everything is becoming code.
Software automates, simplifies, andaccelerates business.
BUT...
Someone needs to write the code/logic.
THE TRADITIONAL WAY
Handwritten logic.
If / Then / Else
THE PROBLEM
Complex situations require complex2 software logic.
THE SOLUTION
Trained logic using historical data.
Model
tripID hasEggs eggsBought milkBought
1 1 6 1
2 0 0 2
3 1 6 1
4 1 8 1
5 0 0 1
6 1 6 1
7 0 0 3
0011001101011101
0101100111010
11001001101
Stored as a mathematical
model.
Finds patterns in the data.
WHAT IT LOOKS LIKE
console.aws.amazon.com/machinelearning/home?region=us-east-1#/datasources
ML IS EATING THE SOFTWARE
All applications are becoming “smart” — with unprecedented complexity in logic.
Machine learning automates, simplifies, andaccelerates software.
MURKY LANDSCAPE
Artificial Intelligence
Machine Understanding (?)
Pattern recognitionClassificationPredictionCan only do one thingBrute-force approach
Autonomous decisionsUniversally applicableIntuition approach
Google DeepMind
Amazon Machine Learning
Natural language processingComputer visionOptimization
IBM Watson
Classic learning
Multi-tiereddeep learning
neural networks
Deep learning neural network
Explicit ProgrammingHandwritten
Machine Learning
log
ic c
om
ple
xity
CHOOSINGTHE RIGHT TOOL
Exploring the major machine learning architectures.
No “hidden” layers
“CLASSIC” LEARNING
playground.tensorflow.org
Fast, simple predictions.
Product recommenderPrice prediction
Behavior prediction
Typically, features are predefined.
“CLASSIC” LEARNING
1-2 “hidden” layers
“SHALLOW” LEARNING
Deep learning has eclipsed.
“SHALLOW” LEARNING
>2 “hidden” layers
“DEEP” LEARNING
Complex, contextual understanding.
Computer visionNatural language processingUncovering hidden insights
Often, features are learned directly from the data.
“DEEP” LEARNING
Many Different Types
● Deep Belief (DBN)● Convolutional (CNN)● Recurrent (RNN)
StructuredUnstructured
Reinforcement
TRAINING
FINDING A CONTEXT FOR MACHINE LEARNING
How to wrap your head around this massive subject.
Expertise on demand.
Train your ideal decision-making processes and tasks,then execute them anytime, anywhere, at any scale.
PUT IT TO WORK
TOOL OR OPPORTUNITY?
How can you create expertise on demandfor you or your customers?
Expertise on demand.
UNIVERSAL EXCELLENCE
A proven path to business success is staffing “the best.”
And, imagine your “best” continually getting better every day.
● Hiring expert● SEO expert● PR expert● Social media expert● Researching expert
And more...
EXPERT MARKETER
Consistently presents the right message, to the right person, at the right time
● Understands your customers better than any high-priced agency ever could
● Dynamically personalizes each individual experience
● Accurately predicts audience behavior
EXPERT FORECASTER
● Revenue● Inventory● Taxes● Expenses● Staffing
EXPERT WRITER
From SEO meta tags to novels.
● Can be trained to any “voice”● Deep topic research and digestion● Instantly learn from world experts● Accurate fact checks● No more hiring writers● No more typos
EXPERT ADVISOR
Imagine what you could accomplish with your own personal JARVIS.
He’s closer than you think.
Expertise on demand.
WHY WE LOVE COMPUTERS
Any time, any where, any scale.
No vacations, no sleep, no sick days.
THE HURDLES
Exploring the common sticking points.
IT’S GETTING EASIER EVERY DAY
● Purpose-built APIs● Pre-trained models● Open source projects
But...
We’re headed into a world, where we can know anything, anytime.
So the quality of the questions you ask determines your success.
“Wrong questions get wrong answers.”
~GregoryThe Seventh Son (2014)
QUESTIONS MATTER
FEED THE BEAST
Build your data stockpile.
Historically we don’t save data, because we didn’t look at it.
Now we can learn even more from it — without looking at it.
So hoard as much as you can.
RECAP
● Train complex software logic● Deploy expertise on-demand● Ask empowering questions● Hoard your data
GOAL CHECK
Feel like you have a firm grasp on how machine learning can be a tool and an opportunity for your
business?
THOUGHTS?
Upsides & downsides
to “expertise on demand?”
UNLEASH YOUR BUSINESSEMBRACE EXPONENTIAL
10xnation.com