how marketers can use deep links to drive user experience
TRANSCRIPT
How Marketers Can UseDeep Links to Drive User Experience
Matt ThomsonCPO, Bitly
May 5th, 2015 | #BitlyAndURXView the Webinar: http://bitly.is/DeepLinksWithURX
Mike FyallHead of Marketing, URX
Connecting Web and Apps
WEBPAGEhttps://www.airbnb.com/rooms/1827655
iPHONE APPairbnb://rooms/1827655
#BitlyandURX
Let’s Bottom Line This
#BitlyandURX
mCOMM
$33 BILLIONlost in 2015
PUBLISHERS
5% chance of
engagement
3 Ways to Make Deep Links Work for You
Tell the big guys (FB, Google, Twitter)
where to send your customers
Take customers to the right place from the same channels
Harness your customer’s
favorite apps to get them to yours
1 2 3
#BitlyandURX
Get Started with
Deep Links
Make sure your app has deep links (ask your dev!)
Build links that are device and app aware
Target relevant apps to partner with
Convince your web team to add deep link tags
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Further Reading
● How to Convince Your CMO to Care About Deep Links: http://ddy.mn/cmo
● App Usage Patterns: http://ddy.mn/appusage
● Deep Linking Tags: http://ddy.mn/tags
● Mobile.deep.linking: http://ddy.mn/mdl
● Deep links content: http://bitly.is/URXrecap
● Industry deepscape: http://bitly.is/URXdeepscape
● 4 SEO Tips for mobile apps: http://bitly.is/mobileappSEO
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