how marketing automation can benefit from social media
TRANSCRIPT
Okimo Clinic Helene Auramo, CEO
How marketing automation can benefit from social media
the Okimo Clinic vision
Okimo Clinic is a strategic social media company
• Okimo Clinic's mission is to help organisations achieve their business objectives by using social and digital media to build their influence, audiences, and networks
• We work with the biggest companies and organisations in the Nordics
• Okimo Clinic is a part of the Marketing Clinic Group
Helene Auramo
+358 40 153 0082,
www.twitter.com/heleneauramo,
www.linkedin.com/li/heleneauramo
Okimo Clinic 04/2013- Present CEO and Partner
Image Magazine (A-lehdet) 2014 Tech journalist
Pakimomo 04/2013-Present Chairman
Indiedays 10/2009-Present Co-founder & Board Member
Zipipop Ltd 06/2007-02/2013 Co-Founder & Partner
University of Art & Design Helsinki 2008-2013 Media Lab
Institute for Integrative Nutrition 2011-2012 Health coach
Helsinki School of Economics 2002-2008 Master of science in Economics, Marketing, Logistics, ITP, IDBM
Experience
Education Contact
Social media and business now
• Social media vs. digital media
• Measuring the business impact
Customer insight
Market insight
Brand insight
Performance excellence
Measure the right things in social media, not just Fb likes
Social media and marketing automation• Do not automate
everything!
• Create a system for staying in the conversation
• Share, share, share!
• Customize messages
Creating your own media
• Why?
• How?
• Linking to marketing automation
What happens this year?• Developments in the measuring side
of social media
• Social media insights integration to company insights
• Internal ambassador programs
• Linking social media to marketing automation
And what is the vision?
