how marketing used to work
TRANSCRIPT
T.V. RADIOPRINT OUTDOOR
The client chose which medium or combination of mediums they wanted to
communicate through......
T.V. RADIOPRINT OUTDOOR
The client chose which medium or combination of mediums they wanted to
communicate through......
T.V. RADIOPRINT OUTDOOR
The client chose which medium or combination of mediums they wanted to
communicate through......
and the client chose the pitch that was most on brief (and looked prettiest)
PITCHES
PITCHES PITCHES
PITCHES
RADIOPRINT
Finally... the campaign was produced for the chosen mediums.(and everyone celebrated with a glass of scotch, or so Madmen would have us believe)
CREATIVE
T.V. RADIOPRINT OUTDOOR
Because the mediums...NEVER CHANGED
(the same message pumped out to everyone through the same channels)
This simple structure wasthe foundation of the marketing industry. The only change was the strategy.... T.V. RADIOPRINT OUTDOOR
CLIENT
STRATEGY
This simple structure wasthe foundation of the marketing industry. The only change was the strategy and creativity in each campaign.
T.V. RADIOPRINT OUTDOOR
CLIENT
STRATEGY
BRIEF
AGENCIES
CREATIVE
Digital slowly replaced the four core pillars of the marketing industry...
T.V. RADIOPRINT OUTDOOR
CLIENT
STRATEGY
BRIEF
AGENCIES
CREATIVE
Digital slowly replaced the four core pillars of the marketing industry. Degrading the solidity of the structure... T.V. RADIOPRINT OUTDOOR
CLIENT
STRATEGY
BRIEF
AGENCIES
CREATIVE
Digital slowly replaced the four core pillars of the marketing industry. Degrading the solidity of the structure. Until the entire process..
T.V. RADIOPRINT OUTDOOR
CLIENT
STRATEGY
BRIEF
AGENCIES
CREATIVE
Digital slowly replaced the four core pillars of the marketing industry. Degrading the solidity of the structure. Until the entire process, collapsed upon itself.
T.V.
RADIO
PRIN
T
OUTDOORCLIENT
STRATEGYBRIEF
AG
EN
CIE
S
CREATIVE
Digital slowly replaced the four core pillars of the marketing industry. Degrading the solidity of the structure. Until the entire process, collapsed upon itself.
T.V.
RADIO
PRIN
T
OUTDOORCLIENT
STRATEGYBRIEF
AG
EN
CIE
S
CREATIVE
Leaving behind an industry without a
solid spine.
CUSTOMER & BUSINESS EXPERTISE DIGITAL & STRATEGY EXPERTISE
+CLIENT AGENCY
Beginning with client and agency expertise...
STRATEGY
CUSTOMER & BUSINESS EXPERTISE DIGITAL & STRATEGY EXPERTISE
+CLIENT AGENCY
Beginning with client and agency expertise, together, formulating the strategy...
STRATEGY
DIGITAL MEDIA PLATFORMS
CUSTOMER & BUSINESS EXPERTISE DIGITAL & STRATEGY EXPERTISE
+CLIENT AGENCY
Beginning with client and agency expertise, together, formulating the strategy. Identifying digital platforms...
STRATEGY
BRIEF
CREATIVE
DIGITAL MEDIA PLATFORMS
CUSTOMER & BUSINESS EXPERTISE DIGITAL & STRATEGY EXPERTISE
+CLIENT AGENCY
Beginning with client and agency expertise, together, formulating the strategy. Identifying digital platforms which enable the brief and creative.
Contact Ian Sorensen for more: [email protected]
twitter.com/itsorensen