how media companies use analytics to make smarter …€¦ · balance those against predicted roi...
TRANSCRIPT
https://www.parksassociates.com/blog/article/pr-0414016
https://www.parksassociates.com/blog/article/pr-0414016
https://arxiv.org/pdf/1506.05382.pdf
SOLUTIONSPROBLEMS
MicroStrategy enables media companies to better
forecast the budget requirements for new projects and
balance those against predicted ROI from sales,
advertising, and other merchandising e�orts.
MicroStrategy analytics give media companies
detailed insight into the consumption behaviors of
their audiences, so they can make better
programming and production decisions.
MicroStrategy helps media companies
identify undesirable customer engagement
trends so they can take actions to proactively
reduce subscriber churn.
MicroStrategy gives media companies
insight into the social media response to their
creative e�orts so they can better engage their
fans and in�uence social conversations.
TASKS
AUDIENCEINSIGHT
SOCIAL MEDIAANALYTICS
CHURNANALYSIS
DIGITALEMPLOYEE BADGE
BUDGETFORECASTING
Leading media companies rely on MicroStrategy Analytics to build holistic views of their audiences and make smarter advertising and programming decisions. Learn more at microstrategy.com/solutions/media
With increasing competition for audience attention, media companies need powerful analytical
solutions to help them deliver exceptional content and run more engaging marketing campaigns.
HOW MEDIA COMPANIES USE ANALYTICS TO MAKE SMARTER PROGRAMMING AND ADVERTISING DECISIONS
http://www.networkedinsights.com/how-much-is-a-single-tweet-worth-for-movies-560/
MicroStrategy security solutions help
media companies protect their valuable
creative assets using sophisticated physical
and logical access controls.
https://digitalcontentnext.org/blog/2016/01/05/security-concerns-in-the-media-and-entertainment-industry/
of movies produced between 2000 and 2010 in the U.S.,
had a box o�ce revenue higher than their production budget.36%ONLY
64%of U.S. broadband households subscribe to an OTT (over-the-top) video service.
20%
of U.S. broadband households cancelled at least one OTT video service in 2015.
EACH MOVIEGOER TWEET
INCREASES BOX OFFICE REVENUE
BY AN AVERAGE OF $560
38% of media executives say
they su�ered a loss of corporate intellectual
property as a result of a cyber-attack.